GiftCard Partners Blog

GiftCardPartners, Inc. has once again been named a National Best and Brightest Company to Work For in 2023 and one of Boston's Best and Brightest Companies to Work For in 2023 by the National Association for Business Resources (NABR). The competition identifiesand honors organizations that display a commitment to excellence in their human resource practices and employee enrichment.

As we approach the holiday season, rewards and gifts are a typical strategy used to show appreciation for employees and customers alike. These gifts are often given in the “spirit of the holiday season” but can also be a key business strategy to show appreciation, retain key customers, as well as reward high performing employees. Read on to learn more about the best physical gift cards for year-end rewards and how you can maximize these gifts with your employee and customer audiences.

In the realm of employee recognition and rewards, a pivotal question lingers: Which gift card type best captures the essence of recognition? Choosing the right form of gift card can be a strategic game-changer. This article delves into the age-old debate of eGift cards versus physical gift cards, offering insights into generational preferences, the power of data & statistics, and pros & cons of both. In addition, it will introduce the revolutionary Engage2Reward™ Choice Card as the ultimate solution to cater to diverse workforce tastes.

→ New! Use our physical vs digital gift card quiz to determine which format is right for your needs.

Have you ever considered the allure of gift card incentives? Beyond their obvious monetary value, how might their strategic use transform industries, especially in the realm of healthcare? When well-implemented, gift card incentives not only boost healthcare member retention but also improve healthcare participation remarkably. Let's dive into how leading organizations have harnessed the power of gift cards.

In the world of business, customers are undeniably one of the most valuable assets a company possesses. They are the lifeblood that keeps a business thriving, and their importance becomes magnified during the fourth quarter (Q4). In this article, we'll delve into why nurturing customer loyalty and retention is paramount during this period and explore how gift cards can be leveraged to demonstrate customer appreciation, foster current and future customer loyalty, enhance customer service interactions, and drive year-end sales.