GiftCard Partners Blog

Please join GiftCard Partners (GCP) as we present results from a U.S. poll we commissioned with Shapiro Research to gain a pulse on gift card usage featuring Melina Balboni, vice president marketing and business development, GCP. Attendees will learn about:

When employees are motivated, happy at work and supportive of a company's mission they can make the best brand advocates. In the age of social media, 24/7 news cycles and constant media messages
, it is important to have brand advocates that will evangelize your brand and its mission. Since brands don't have social capital, you need people working for you, willing to put their social capital behind your brand. Employee brand advocacy can provide a variety of social benefits including:

√ Not careful at work. √  Not working as often. √  Not concentrating. √ Less work is completed. That list is the reality for many companies who have not connected a corporate culture of health with employee performance. A recent study by
Integrated Benefits Institute (IBI), demonstrates a tie between an organization’s leadership commitment to employee health, a healthy workplace culture and better job performance. The study reveals a statistically significant relationship between health culture and several job performance metrics. “When employers understand that organizational factors influence not only the health of their workers, but also their performance and contribution to the company, they can take steps to improve the lives of their workers and their bottom lines at the same time,” states IBI President Thomas Parry, PhD. Read on to discover more about
employee health, company culture and employee performance from IBI.

Whether you've just implemented a corporate wellness program or have had one in place for years, one thing to pay close attention to is the culture of health that it creates in your workplace. Without it, your program is like a boat on dry land...not really going anywhere. Company culture is built from the top down.