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2013 Key Holiday Gift Card Trends

The Retail Gift Card Association (RGCA) recently released their Holiday Gift Card Trend Tracker Survey results, and there are some great notes for our retail and merchant clients, and for our B2B gift card customers as well. How are retailers approaching this year’s news that consumers will spend less during the holidays  this year than last? The RGCA states, “…despite the tight wallets, there is a silver lining for many retailers: retail gift cards.” They found in their survey that 73% of consumers will spend less this holiday shopping season, while 74% will buy and give at least one, and as many as five, gift cards as gifts. GCP’s customers, B2B gift card buyers, purchase gift cards in bulk and can also be pleased with these trends. Whatever consumers are doing, B2B buyers will want to be aware of and follow suit.
  Whether you are a retailer looking for the latest gift card trends or a B2B gift card buyer, you’ll want to
check out the RGCA’s Full White Paper and Report.  

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Employee Gifting Guide

It is the most wonderful time of the year, or the most confusing. Figuring out your employee gifting/holiday bonus program can be a real pain. How to be fair, how to reward the hardest workers, how to keep everyone happy. Here are a few tips to get you through the employee gifting cycle without a scratch.

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46% of Employees Feel Appreciated By Unexpected Rewards

It is now officially the holiday season (not that retailers didn't get a head start on that about a month ago!) and as employees look forward to year
-end bonuses, some employers use smaller rewards earlier in the holiday season to get employees energized before the holiday break. Here are 3 key stats from Glassdoor's Employee Appreciation Survey:

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GiftCard Partners Named One of "Best and Brightest Companies to Work For" in 2013

Awarded by the National Association for Business Resources
GiftCard Partners, Inc. (GCP) today announced that they have been named one of the "Best and Brightest Companies to Work For™" by the National Association for Business Resources. This national competition identifies and honors organizations who display a commitment to excellence in human resource practices and employee enrichment.

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Employee Wellness Pays for Itself

Employee wellness programs are a growing trend with new Affordable Care Act rules going into effect. But according to a new 
2013 Aflac WorkForces Report employee wellness programs are not just a fad. Employees enrolled in wellness programs are more knowledgable about their benefits, express confidence in their employer, are more satisfied with their job and benefits, and are healthier. The report includes some staggering charts including the one below. The report sends one simple message loud and clear: employee wellness programs work when employees are properly engaged and incentivized.
If you want to read more about employee wellness benefits or the Aflac report, check out this article from Small Business Trends.

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