GiftCard Partners Blog

Engaged employees become brand advocates and evangelize your organization. Engaged employees do better work to serve your customers and ensure your team and organization hit revenue targets. Here are three ways to boost your employee engagement:

We found some scary stats from the Harvard Business Review about employee engagement, and how much is lacking from today's workplace. Here are just 3 quick facts from a recent Bain & Company and Netsurvey study.

The Affordable Care Act is here, and even though 
most open enrollment periods are now over for the year, there is still time to improve your employee health and lower future health care costs. Implementing health and wellness programs can both lower health care costs for employers, and place accountability on employees for their own health. Chad Koerten, who works for KI Furniture near Green Bay, WI has credited his organization with an 80 lb. weight loss over his 15 years with the company.

The New York Times reports on an interesting new shape for customer loyalty programs, and it’s not as simple as just maintaining, focusing on, or improving a loyalty program. This centers around GE Capital’s relationship with Kobie Marketing to unify shoppers’ profiles, to not just track purchases and create offers and rewards based on what is paid for on plastic, but also monitoring shoppers’ retail social media interactions. The New York Times article explains, “That means they can be monitored across any platforms they might use to interact with the company, like Facebook, Foursquare or an app, and their purchases can be integrated into that profile regardless of how they pay.” The article shows how, “Membership and loyalty programs have been a part of the retail landscape for years, but they have become increasingly important as retailers vie for customers both online and in their physical stores.” An example of the importance of such programs is Sears Holdings’ rewards program, “Shop Your Way”, accounted for 70% of their 3rd quarter 2013 sales
¹. Sears Holdings’ year end results
² may have been even more disappointing WITHOUT the strong boost their loyalty program offered them. Loyalty program evolution and growth is important to retailers and merchants who continually need new and innovative ways to engage with and retain customers. Click for more of the article GE Capital to help Set Up Loyalty Programs for Retailers. Sources: 1. TNYT: GE Capital to help Set Up Loyalty Programs for Retailers 2. TNYT: Sears’s Sales Fell 9.2% in Tepid Holiday Season