GiftCard Partners Blog

Initial engagement in employee health and wellness programs doesn't always drive long term participation like healthy employee cultures. While new employee health and wellness programs often drive short term engagement through the first few months, or maybe even the first few years, creating healthy employee champions and a culture of wellness is what creates long term employee participation. Providing non-cash rewards as a component to a healthy employee culture is a great way to drive long term participation. One example of this was offering a discount in the employee portion of the health insurance premium which almost doubled employee participation in
Herman Miller Co's employee wellness program; jumping from 40% to 79% year over year for the first 3 years, but seeing a plateau in participation levels in subsequent years. Offering small denomination gift cards to retailers like GNC, Nutrisystem and CVS/Pharmacy are another way to promote a healthy employee culture by assisting employees in forming a healthy lifestyle. Instead of using typical carrot tactics to get employees to change habits, providing an environment for creating a healthy employee culture will provide longer term results that will have a greater impact on your workforce and healthcare costs.

This topic is really exciting for us at GiftCard Partners. In the past we've reference the growing popularity of non-cash incentives in the marketplace, highlighting statistics from the 2013 study from
Incentive Federation Inc. and
Aspect Market Intelligence's
Incentive Market Study. The 2013 study touched on the popularity of non-cash incentives, stating that 74% of businesses use non-cash options to recognize and reward key audiences in the form of incentive travel, merchandise, or 
gift cards. Now 
new research by the
Incentive Research Foundation (IRF) and Aspect Market Intelligence, conducted for the
Incentive Gift Card Council,  is showing how non-cash incentives (specifically gift cards) are still hot, hot, hot. The study highlights the continued preference for gift cards in a variety of programs, with the largest companies using them at a rate of 56%. So what are these gift cards being used for? Of the companies using gift cards, 67% are using them for employee incentives, 38% for sales incentives, 30% for customer rewards, and 8% are allocated to channel incentives. As gift cards continue to be a staple for rewards and incentives, with goals to foster motivation or drive engagement, acquisition, retention or loyalty, it's safe to say they're here to stay. Does your company use gift cards in any of their programs? If so, we'd love to here more about how. And if you're looking to add gift cards to your programs check out our gift card brands
here.

The days of sneaking to the break room to meet those afternoon cookie cravings may be long gone. Employee wellness programs have no doubt grown in popularity and some of America's top universities, like Cornell, Stanford, Oklahoma State, and The University of Alabama are no exception. Seven universities in all were surveyed for their employee wellness programs and chosen based on their strong, established employee wellness programs in the
NIRSA report,
Employee Wellness Programs: Collegiate Recreation Trends Research.
The Motivation: The study showed that four primary concerns motivated the establishment of their employee wellness programs: health insurance costs, restructuring, employee productivity, and general improvement of health.
The Components: Similar components were found in many of the universities stemmed from common goals like increasing participation, fostering lifestyle changes, smoking cessation and education. Components included everything from health risk screenings and assessments, wellness workshops, wellness websites and newsletters, release time, physical activity, to smoking cessation efforts and incentives.
Implementation and Engagement: While resource allocation varied across all campuses, most campus-based employee wellness programs were not directly integrated into benefits packages, even though funding sources may be linked. Populations that were targeted also varied across schools; some campuses focused on those least likely to participate, like staff from facilities, while others focused on deans and department heads. Depending on the scope of the program, marketing efforts were also implemented at some schools. To increase participation in all wellness programs, incentive structures were put into place in virtually all schools, with anything from high cash rewards at the end of the year, to gift card rewards for drawing winners and successful program completion. Overall, the results from the universities surveyed was generally positive. Both Stanford and Cornell characterized their employee wellness programs as "a way of life," and all of the schools cited the data they've taken from surveys and assessments as a basis for measuring employee wellness program success. Positive results were also shown in key areas; in return on investment, health outcomes, job performance, effects on campus, and program sustainability. Time to start looking closer at your employee wellness program? The findings from these universities can be applied to any corporate wellness program for any organization. Take a closer look at the full NIRSA report
here.

Employee turnover is constantly on the mind of human resources professionals in all types of organizations. However, once you see the infographic from TribeHR below you might put some urgency behind an employee retention initiative. On average, a new employee costs over $57,000 in lost productivity, on-boarding costs, benefits application, and that figure does not even include the cost of training. For the cost of $57,000 could pay a junior level employee for an entire year, which has much greater potential to have a lasting impact on your business than simply bringing on a new employee. Want to lower the cost of employee turnover? Keep your current employees on board! Make sure employees feel appreciated through recognition of exceptional actions. Provide opportunity for learning and growth through professional development. When employees feel appreciated and feel like their employers are investing in them, employee turnover will decrease and retention rates will rise.

It's a question many brands face.
How can I increase my company's gift card sales? Perhaps you already have a point-person in charge of gift cards, or you're looking to adopt a gift card strategy for the first time. Either way, the opportunity is grand.
Gift cards are a mainstay - more than half of U.S. households report receiving a gift card in the last 12 months, and 85% of those recipients redeem the cards within the same time frame. Without a focused effort and a sound, smart plan for spreading the word and increasing awareness of your gift card program, it can be difficult to reach the many potential customers likely to be interested in your offer. We just
published a free guide that covers
five of the key strategies we've used with our clients over the last several years. From optimizing your in-store and online presence to thinking more strategically about third-party relationships and B2B programs, this guide is sure to help spark some ideas. Let us know what you think!