Corporate Responsibility Drives Sales with Gift Cards
In today's business landscape, corporate responsibility has become a defining factor for success. From supporting local communities to championing sustainability initiatives, businesses are increasingly expected to give back to society. At the forefront of this movement are major brands, like CVS/pharmacy, that have recognized the power of corporate responsibility in driving sales and fostering positive social impact.
EEOC Proposes Rules For Workplace Wellness
The U.S. Equal Employment Opportunity Commission (or EEOC) released their anticipated proposed rules regarding how the Americans with Disabilities Act (ADA) applies to workplace wellness programs. While rules are not yet in their final form and employers are not required to comply just yet, the EEOC states that employers are free to comply with the proposed rules now to reduce any risk until the final rules are issued, which is anticipated to be later this year. Here are the highlights of the proposed rules:
CVS/pharmacy Rewarding ExtraCare Members
Running low on shampoo, toothpaste, paper towels or cold medicine? Grab your free bag with purchase and start filling it up. CVS/pharmacy has announced a promotion for their ExtraCare Members giving them 30% off their purchase at all of their 7,800 store locations. All members have to do is go into their local CVS/pharmacy and scan their ExtraCare card at the ExtraCare Coupon Center and from now until May 26 they will receive a 30% coupon each week to use on more than 3,000 CVS/pharmacy exclusive items. In an article from Retailing Today, Cia Tucci, VP of store brands for CVS/pharmacy, said;
Medicaid Engagement Influenced By Incentives [Infographic]
Medicaid engagement is not always easy. Keeping Medicaid members engaged in healthy activities can be a difficult task. But healthy activities are important for preventing chronic illnesses and keeping rising health care costs at bay. Incentives have a positive influence on Medicaid and keep members on track to getting the health care screenings needed to keep them well. Check out the ways incentives had a positive effect on Medicaid programs such as smoking cessation, weight loss, and more in the Infographic below.
Ensure Your Third-Party Gift Cards are Properly Merchandised and in Stock
The third-party gift card segment has consistently been one of the fastest growing gift card distribution channels for the last seven years. Third-party can easily be your largest sales channel outside of your own stores. Actively engaging in third-party sales can increase your brand footprint, reaching consumers that may have not known about your brand otherwise. Having ongoing, frequent dialogue with your third-party aggregator is key to understanding what exactly their retail partners are doing to drive your gift card sales. The aggregators provide you with access to your sales, but do you know why your sales may be trending up or down? Ensuring that your third-party gift cards are properly merchandised and in stock is one of the most critical components to why your sales may be trending positively or negatively. If your gift card is not available when a customer wants to buy it, you have a lost a sale and a visit to your establishment. Here is a list of additional questions to consider when analyzing your third-party program:
