Wellesley, MA – April 9, 2012 – GiftCard Partners, Inc. (GCP) announces the addition of The Cheesecake Factory® gift cards to their client portfolio. The Cheesecake Factory celebrates more than 30 years of upscale casual dining, featuring an extensive and innovative menu of more than 200 delicious dishes made in-house using only the freshest ingredients, in addition to their selection of more than 30 legendary cheesecakes. The Cheesecake Factory is known for its generous portions that are ideal for sharing or taking home for a second meal.
“Adding The Cheesecake Factory gift cards to our roster offers our customers’ programs one of the nation’s truly great quality family dining experiences,” says Edward Shulkin, GCP’s President. “Family dining gift cards are important to incentive programs; they help stretch the family dollar while providing trophy value. This is a top need for our customers’ program participants.”
The Cheesecake Factory gift cards can be used at any of their 157 restaurants nationwide or online, making them the perfect incentive or reward for employee programs, customer loyalty and fundraising programs. This renowned national restaurant also leverages their celebrated cheesecake business to add an innovative facet to the gift card or online buying experience. The Cheesecake Factory gift cards can be used to deliver 26 varieties of cheesecake nationwide.
Deb Merkin, GCP’s COO states, “When our customers purchase The Cheesecake Factory gift cards, their recipients can have their cake... and send it too! Their unique cheesecake delivery system offers another facet to the experience of receiving a gift card; we are so pleased to offer this unique gift card to our customers.”
