As the Spring and Summer gifting season approaches, business and organization owners should take note: gift cards are set to be the go-to choice for 2024. Whether it's for Mother's Day, weddings, Father's Day, graduations, or Teacher Appreciation Day, gift cards offer a convenient and appreciated solution for recognizing important occasions.
Key Survey Insights
A recent survey by the Retail Gift Card Association (RGCA) reveals that two-thirds of U.S. shoppers plan to buy gift cards for this season’s well-known and lesser-known events. Here’s a breakdown of popular gift card choices by occasion:
Graduation
Graduates are often on the move and setting up new lives. Thus, gift cards for online marketplaces, fuel, and department stores are highly favored. These options provide flexibility for the varied needs of new graduates.
Weddings
Newlyweds often need to furnish their homes and enjoy experiences together. Retail gift cards to stores like HomeGoods, followed by department and home improvement store cards, are top choices. These gifts help couples build their lives together with the essentials they choose.
Father's Day
Fathers often appreciate practical gifts. Home improvement store and AutoZone® gift cards top the list, catering to dads who enjoy DIY projects, car maintenance, and home enhancements. These cards are a perfect way to support their hobbies and interests.
Teacher Appreciation Day
Teachers play a pivotal role in shaping future generations, and gift cards are a popular way to show gratitude. An impressive 85% of survey respondents indicated they would purchase gift cards for teachers. Preferred options include restaurants and online marketplaces, offering teachers a chance to enjoy a meal or shop for personal needs.
Bulk Gift Card Purchasing for Businesses
For business and organization owners, offering gift cards as rewards or incentives can be both easy and cost-effective. The Engage2Reward™ Gift Card Ordering Platform simplifies the process of bulk purchasing, ensuring you can provide thoughtful and versatile gifts for any recipient.
- Versatile Use Cases: Ideal for healthcare rewards, employee engagement, business incentives, and more.
- Intuitive Ordering System: The Engage2Reward Platform offers a user-friendly interface, simplifying the ordering process.
- Extensive Catalog: Choose from over 300 physical gift cards and 250 digital gift cards from leading brands.
- Flexible Payment Options: Secure payment options including ACH, wire, credit card, check, and deposit account setup.
Gift Card Program Management for Retail Brands
With gift cards being a leading choice as gifts this year, retailers should prioritize their gift card programs. Work with a gift card manager or consultant to ensure your brand's program is optimized for a boost in sales and revenue.
- Streamline customer experience from start to finish
- Get customized analyses of your customer database and forecast monitoring
- Receive assistance from our dedicated support team
- Build a tailored strategy to take your gift card sales to new heights
Contact Us
If you’re interested in volume orders and want to make your gifting process seamless, we have you you covered. We offer a wide range of gift cards suitable for every occasion and recipient. Contact us today to learn more about our bulk purchasing options and make your spring and summer gifting season a success.
