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Top Gift Card Brands for Corporate Gifting in 2024

Posted, by Deborah Merkin
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As the holiday season approaches, companies are gearing up to show appreciation to their employees and clients. Gift cards have long been a favorite for corporate holiday gifting due to their flexibility, ease of use, and broad appeal. According to a recent survey, corporate gift recipients prefer to receive gift cards as their #1 choice. 

That's why, in 2024, gift cards are poised to be the go-to choice for businesses looking to provide thoughtful and versatile gifts that cater to a wide range of tastes and preferences. 

In this guide, we’ll explore the top gift card brands for 2024, covering a variety of categories that will make your corporate holiday gifting a success. From food and beverage to travel and entertainment, there’s something for everyone. 

Why Gift Cards Are the Ultimate Corporate Gift 

Gift cards offer several advantages for corporate gifting: 

  1. Flexibility: Recipients can choose exactly what they want, ensuring satisfaction. 
  2. Ease of Distribution: Digital gift cards can be sent instantly, perfect for remote or dispersed teams. 
  3. Personalization: With solutions like the Engage2Reward™ Gift Card Ordering Platform, companies can customize gift card delivery with personal messages and branding, making the gift more meaningful. 

Top Gift Card Categories for 2024 

Food & Beverage

Food and beverage gift cards are perennial favorites. Whether it’s for a coffee run or a dinner out, these cards are sure to please. 

  • Dunkin'® 
  • Starbucks® 
  • Chipotle 
  • Panera Bread® 

Health & Beauty

The health and beauty sector continues to grow, with gift cards offering access to wellness products and specialty services that support self-care and leisure. 

  • Sephora 
  • Ulta Beauty 
  • Spa & Wellness by Spa Week 

Clothing & Accessories

Clothing and accessory gift cards are perfect for helping recipients update their wardrobe with the latest trends. 

  • Nordstrom 
  • Macy’s 
  • DSW 

Entertainment & Electronics

As streaming services and gaming continue to dominate leisure activities, gift cards in this category are always in demand. 

  • Apple Gift Card 
  • Spotify Premium 
  • Google Play 

Home Furnishing & Improvement

For those who love to spruce up their homes, these gift cards offer endless possibilities for home improvement projects. 

  • Home Depot® 
  • Wayfair 
  • Crate & Barrel 

Travel & Leisure

Travel-related gift cards are perfect for employees looking forward to their next getaway or adventure. 

  • Southwest® 
  • Delta Air Lines 
  • Airbnb 

Sporting Goods

Support an active and healthy lifestyle with gift cards from top sporting goods retailers. 

  • Dick’s Sporting Goods 
  • adidas 
  • REI 

Gift Cards: Streamlining Your Corporate Gifting Strategy 

To make your corporate holiday gifting even easier, consider using the Engage2Reward Platform. This platform allows you to seamlessly order and distribute gift cards, either digitally or physically, with options for personalized messaging and branding. Some key features include: 

  • Customizable Delivery Options: Send gift cards digitally for instant delivery or choose physical cards with custom carriers to make the gift more personalized. 
  • Budget Management: Easily manage budgets and set up approval workflows for bulk orders. 
  • Comprehensive Reporting: Track your orders with detailed analytics, ensuring you get the most out of your gifting strategy. 

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Elevate Your Corporate Gifting with the Engage2Reward™ Choice Card 

For businesses seeking to streamline and enhance their corporate gifting strategy, the Engage2Reward™ Choice Card offers an unparalleled solution. This versatile gift card provides recipients with the power of choice, allowing them to select from over 250 eGift card brands. This flexibility ensures that each recipient can find something that truly aligns with their personal preferences. 

Key features of the Engage2Reward Choice Card include: 

  • Unmatched Flexibility: With access to a vast catalog of over 250 eGift card brands, recipients can choose the perfect reward that suits their tastes and needs. 
  • Customization: Personalize your Choice Card with your company's logo, a heartfelt message, an animated greeting card, or even a recipient-specific photo. This adds a thoughtful and memorable touch to your corporate gifts. 
  • Instant Delivery: Send the Engage2Reward Choice Card instantly via text or email, ensuring that recipients can enjoy their rewards without delay. This convenience is perfect for remote teams or last-minute gifting needs. 
  • Versatility Across Programs: Whether you're looking to reward employees, incentivize sales, promote customer loyalty, or support health and wellness programs, the Engage2Reward Choice Card is the ideal tool to elevate your reward offerings. 

By choosing the Engage2Reward Choice Card, companies can eliminate the guesswork from gifting, providing a solution that is both convenient and highly appreciated by recipients. 

Gift cards remain a top choice for corporate holiday gifting, offering a blend of convenience, flexibility, and personalization that makes them a standout option. With the Engage2Reward Platform, you can take your corporate gifting to the next level, ensuring that every recipient feels valued and appreciated this holiday season. 

By selecting the top gift card brands in each category and leveraging the Engage2Reward Choice Card, you can cater to diverse tastes and preferences, making your 2024 corporate holiday gifting a memorable and successful experience. 


Topics: B2B Gift Cards, Company Culture, Gift Card Incentives & Rewards, Gift Card Trends, Employee Gifts, Gift Cards, eGift Cards, Gift Cards as Gifts, Bulk Gift Cards, Holiday, Engage2Reward Gift Card Ordering Platform

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