Have you considered the impact building client relationships has on growing and scaling your business? Whether you run a local coffee shop or a large corporation, keeping customers happy and loyal to your products protects one of the most important assets to your business- your client base.
Client appreciation can often come in the form of gifting at appropriate moments in the client lifecycle. While it may seem like a small gesture, corporate gifting is big business, forecast to grow to $306 billion by the end of this year. However, these gifts need to be well executed and meaningful for the recipients, and provide flexibility and ROI for the organizations that are doing the gifting.
In this blog we will discuss how gift cards can play a role in client retention strategies that benefit the future and stability of your business.
The Power of Gifting
When looking at how to strengthen client relationships, appreciation gifts are always a safe bet. However, gifts can often miss the mark. According to SparkGift, 91% of people find it tough to pick a corporate gift because they don’t know what the other person wants. In the case of a client appreciation gift, missing the mark often results in wasted budget, unused gifts, and lack of ROI for the corporate gifting program.
Client gift cards are a flexible option that ensures the gift matches the interests of the recipient. If those interests are unknown, the Engage2Reward™ Choice Card allows for a unique experience where the recipient allocates the value of the gift card to any of over 250 eGift cards available in the Engage2Reward™ Gift Card Ordering Platform catalog of brands. Options like this ensure the recipient enjoys the gift and that it leaves a lasting positive impression.
Moreover, the Engage2Reward Platform adds value not only through its gift offerings but also through its powerful campaign management tools. These features allow companies to personalize their gifting campaigns for maximum impact. With branded logos, tailored messaging, and occasion-themed greetings, organizations can create a fully customized gifting experience that aligns with their brand and resonates deeply with recipients.
Gift cards also bring value and flexibility to the gifting organization. With flexible payment options, multiple opportunities for customization, instant order processing and digital delivery, the logistics of client appreciation gifting are covered. Additionally, the ability to select a wide range of gift card denominations ensures the gifting investment matches the account size for your organization. The combination of a right-sized, compelling and well executed gift creates an all-around positive experience that supports building strong client relationships.
Building Relationships and Loyalty
Building client relationships allows clients and account teams to build personal relationships. People buy from people, so ensuring the account manager or salesperson can build an interpersonal relationship with their clients, including through gifting, helps build long term loyalty to your product or offering. This in turn provides dependable recurring revenue and scalability for your business.
When using client appreciation gifts to build loyalty and personal relationships, making gifts applicable to the recipients is what leaves an impression and builds a positive correlation between your business and your clients. An AMC Theatres gift card for a movie buff or a Darden Restaurants card for someone who enjoys eating out with their family can go a long way and provide a personal touch in a professional setting. Effective client appreciation gifts leave an impression that imprints your organization on your clients and keeps them coming back again and again.
Wrap-Up
Client appreciation gifts are a key component to build loyal business relationships and foster retention. To see a return on gifting investments, it is critical that the client appreciation gift is well executed and relevant to its recipient. Gift cards administered through platforms like Engage2Reward offer a flexible, scalable, and customizable option that will not only delight clients, but program administrators and finance departments within your organization.
