Developing a successful long-term home builder business requires a great deal of experimentation and patience, and there are several approaches you can take to support this cause by using Home Depot® gift cards.
Read: Building Beyond the Norm: Partnerships That Work For Home Builders
According to a recent GiftCard Partners survey, 87 percent of respondents across the real estate industry said they have used gift cards in the past 12 months.
With so many home builders and other real estate professionals taking advantage of gift cards, we've compiled a list of six ways—three of which will be featured in this blog post and three in a second one—that you can potentially strengthen your home builder business by distributing Home Depot gift cards.
1) Use Raffles As A Tool At Open Houses & Trade Shows: If you're new to the home building scene, setting up a booth at industry-specific expos and trade shows would be an ideal way to spread the word about your business. Potential customers can fill out cards with their contact information to enter a raffle for a Home Depot gift card.
Aside from trade shows, you can entice visitors to attend upcoming open houses by having them participate in a raffle to have a shot at winning a $50 Home Depot gift card.
Buying gift cards at volume discounts from home improvement stores, such as Home Depot, helps keep your rewards budget in check and gives clients a gift they can put toward their new home.
2) Provide Educational Opportunities: Leading an educational course, webinar or workshop is a great way to help your customers become better equipped at making informed decisions on various home improvement projects after closing on a house.
Prior to the session's conclusion, have attendees take a brief quiz and give the top performer a Home Depot gift card.
3) Host Customer Appreciation Events: When it comes to repeat customers, you may want to put on a special event at your office or perhaps a restaurant to honor your guests for their continued business.
Hors d'oeuvres and a raffle for, say, a $100 Home Depot gift card might be a nice way not only to recognize them, but also check in to see if they have any referrals you can pursue.
Want to start your Home Depot gift card order? Simply fill out this brief form.
[Editor's note: Stay tuned for part two to learn more about building your home builder business with Home Depot gift cards.]
