Is your brand missing something? Today’s landscape is one that invites the use of gift cards to acquire new customers, increase spending, and incentivize current employees to do their best work. It’s a no-brainer for most organizations and can help them penetrate the market in ways that were previously impossible.
Where Can My Brand Go with a Gift Card Program?
New possibilities emerge when your brand has a gift card program. Whether you’re looking to acquire new customers or incentivize employees, a gift card program can help your organization achieve these goals. Ways that your brand can grow with gift cards include:
B2C - For your business-to-consumer needs, a gift card program can provide opportunities to expand your brand’s reach in a variety of ways.
- Online presence: Sell your gift card on your website to incentivize visitors to buy them for friends and family.
- Customer appeasement: Gift cards are an excellent way to appease, recover, and engage your customers.
- Credit card loyalty: Incentivize credit card spending and loyalty by offering gift cards at specific time intervals or based on dollars spent.
B2B - A gift card program lets you set up business to business incentives and rewards. A few examples include:
- Employee engagement: According to a Gallup, 87% of modern employees feel disengaged at work. Create reward and incentive programs to help get them back in the groove.
- Wellness program: Use gift cards to incentivize employees to stick to their health and wellness routines.
What Do I Need to Launch My Gift Card Program?
To establish a gift card program, you’ll need to work with a gift card processor that will integrate into all the major distribution channels. GiftCard Partners can help you get set up as soon as possible. Your organization will fall into one of two categories:
Working with a gift card processor: If you are already working with a gift card processor, GiftCard Partners can help ensure that you’re able to process both physical and digital gift cards.
No established gift card program: If your organization does not work with a gift card processor, we will look at the strength and footprint of the brand to see which gift card processor would be best.
When is the Best Time to Launch a Gift Card Program?
The best time is often now. Your very own gift card program can help promote your brand and increase sales in a secure and convenient way. However, there is no set time for when to start your gift card program as it simply depends on your organization’s goals.
Setting up a direct to consumer or B2B gift card program is a much faster process than getting third party gift cards to market, so keep that in mind when formulating your decision.
Why Launch a Gift Card program with GiftCard Partners?
While there are companies who take complete control of your gift card program and run it autonomously, we believe that it’s better to work as a team. GiftCard Partners will provide its expertise and understanding of the industry while working with you to understand your brand as well as your long-term game plan together.
GiftCard Partners works to ensure that your company is aligned as we represent you in the marketplace. We like to act as an extension of your team, using strategies that are true to your core values. For example, if you don’t want to be associated with anything in the gambling industry, we can make sure that your card doesn’t show up in a gambling reward program. We can discuss your goals and values in order to execute the optimal strategy for you.
Conclusion
Building a gift card program can be beneficial for your organization in a myriad of ways, such as acquiring new customers and incentivizing current employees. There is no best time to start your gift card program, but GiftCard Partners can help you implement the most effective strategy for your organizational goals.
