GiftCard Partners Blog

This is a great example of using gift cards to smooth over a customer service nightmare . Approximately 8,000 Hawaiian Electric Co. customers went without power earlier this month. HECO will soon issue $50 gift cards and formal letters of apology to many of their customers who went without power for an extended period of time. Many companies say “Thank you” to their customers with gift cards via loyalty and rewards programs. Will saying “Sorry” with gift cards keep customers loyal? Let us know what you think by leaving a comment. Read the full story:
http://www.hawaiinewsnow.com/Global/story.asp?S=14259331

For the fourth year in a row, the Red Cross enters a new season of Red Cross Racing: an online blood donor rewards program designed to reward loyal donors and encourage participation in the program.

DPS offers gift cards to encourage parental involvement Detroit Public Schools officials will give a $25 Target gift card to the first 500 parents who sign up for the "I'm In" parent involvement card as a way to encourage parents to become more involved in the Detroit schools. The card will be used to track parent engagement and workshops in the district's eight parent resource centers. Every time parents use their card, they will receive points that will earn them entries into raffles and prizes. This isn't the first time DPS has used Target gift cards to encourage parental involvement. Last September, the district offered $20,000 in Target gift cards — including five $1,000 prizes — to parents who brought their children for a full day on Count Day, when attendance figures are used to determine state funding levels. From The Detroit News:
http://detnews.com/article/20110316/SCHOOLS/103160439/DPS-offers-gift-cards-to-encourage-parental-involvement#ixzz1GsYg2tZq