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GiftCard Partners

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GiftCard Partners provides customized B2B gift card services for merchants and retailers in the payment industry. Leading national brands rely on GiftCard Partners to meet their need for access to new distribution channels and increase top-line revenue. We sell and market our clients’ gift cards, helping companies select the right reward for the right program. Gift cards are used to engage people in employee recognition, customer rewards and loyalty programs, safety incentive programs, health and wellness programs, and motivation and sales incentive programs.
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Recent Posts

What do Twitter, LinkedIn and Employee Recognition have in Common?

Timeliness!

Incentive Magazine recently published an article called
“Forget Employee of the Month and Focus on Employee of the Moment”, where they discussed the rise of importance of immediate rewards for brilliant performance. In the past year, our connected sociability brought a 250% increase in tweets per day, 100% growth of LinkedIn users, and Facebook’s increases logins to 250 million each day, indicating a rapidly growing culture of immediacy. How does this effect HR professionals? Razor Suleman’s Incentive article announces that it’s time to institute an “Employee of the Moment” strategy by launching a social networking campaign to:

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Another Great Way to Use Gift Cards for Wellness - Veterans

Veteran’s Day is this Friday, November 11th and we're seeing lots of gift card promotions, offers and sales …but how many of them actually benefit US Veterans? One VA Medical Center held a women’s health program that gave away $20 gift cards to women who received HIV testing in the month of September. This was a great way to support our veterans while promoting routine female healthcare checks and disease control. You may know that GCP has been collecting and sharing the great employer health and wellness uses of gift cards that we are capturing in our series of surveys –
check out our blog: Health and Wellness Employer Gift Card Successes: for more great healthcare gift card uses. Source:
The Business Journal of Greater Milwaukee

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eGift Cards: On the Rise, But How are They Perceived by B2B Buyers?

eGift and mobile gift cards are a popular topic as excitement grows around digital technologies. CreditCards.com reports that one half of the major gift card brands that offer eGift cards only started offering them this year. Retailers and merchants are ramping up to take advantage of growing mobile and tablet buying segments, as they are quickly becoming some of the most valuable online shoppers. Interestingly, when GCP recently surveyed B2B gift card buyers; we found that the B2B market still prefers to purchase physical plastic cards over

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GiftCard Partners Expands Client Base with 4 New Brands

Wellesley, MA – November 1, 2011 – Today
GiftCard Partners (GCP) announced the addition of four new client brands: The Limited, Burlington Coat Factory, Speedway gas, and Boston Market. GCP acts as an outsourced program management team and extension of their retailer and merchant clients’ gift card marketing teams by creating or further developing their B2B gift card programs. GCP places these brands into corporate gift card programs such as employee incentive programs, loyalty programs, workplace programs like health and wellness, fundraising, Scrip, and consumer promotions (incentive/gift with purchase).

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How Project Thankful will Support the Double Shopping Phenomenon

Over the last few years, in reaction to the US recession settling in; shoppers have doubled-up their holiday purchases in order to stretch the family dollar beyond the holiday deals. “Shoppers say they intend to spend $130.43, on average, on sales of clothes, electronics, home goods and other items for themselves or their families, up 16 percent from last year’s $112.20”, according to the National Retail Federation’s 2011 Holiday Consumer Intentions and Actions Survey. In the coming weeks, CVS/pharmacy and GiftCard Partners will launch a B2B promotion in that exact vein. The campaign is directly tied to employers’ holiday giving to employees, allowing employers to save money and GIVE MORE. At a store like CVS, gift card recipients can cash in on holiday deals to purchase every-day items for themselves and their families in addition to their holiday shopping. Visit
Holiday Shoppers Want Deals for Themselves to learn more about this consumer trend, and GCP will deliver more in early November to help employers save while giving more to their employees for the holidays. Source: Chicago Sun-Times

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