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GiftCard Partners

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GiftCard Partners provides customized B2B gift card services for merchants and retailers in the payment industry. Leading national brands rely on GiftCard Partners to meet their need for access to new distribution channels and increase top-line revenue. We sell and market our clients’ gift cards, helping companies select the right reward for the right program. Gift cards are used to engage people in employee recognition, customer rewards and loyalty programs, safety incentive programs, health and wellness programs, and motivation and sales incentive programs.
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Recent Posts

25 Intriguing Things About Prepaid You Should Know

A great post from Prepaid Expo; they outline some interesting financial prepaid stats, usages, mobile stats  and more. Interesting information about the decline in use of cash; this is a fact that employers can keep in mind when planning employee incentives and rewards. Prepaid and gift cards aren’t just as good as cash…they ARE cash and loaded on mobile devices, they are the cash of the future! Here are the tidbits most interesting to us, click below for the whole shebang: - $82 billion. That's the amount expected to be loaded onto Prepaid cards in 2012. - Consumers are using prepaid cards as a way to access wages, direct deposits increased by nearly 70% in 2011. - Mobile POS payments is expected to grow from $362.6 million in 2011 to $1.4 billion in 2017. - The use of cash is predicted to decline 3% a year until 2015, through 2015, the use of cash will decline by nearly $200 billion. - Cash point-of-sale purchases is expected to drop to 23% by 2017.
More interesting stats from Prepaid Expo

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Caltech Study Points to Small Incentives & Rewards

Thinking you can’t afford an employee incentive and rewards program? Incentives don’t have to be expensive and you can pair them with the financial needs of your employees. A recent study from researchers at California Institute of Technology (Caltech) suggests that employees could “choke” if the stakes or rewards are high. They  liken this performance phenomenon to a sports event in which people become afraid of losing their reward. “It is a somewhat unexpected conclusion. After all, you would think that the more people are paid, the harder they will work, and the better they will do their jobs -- until they reach the limits of their skills”, states Science Daily. However, these researchers have found that the more that is at risk, the more performance could be hindered, therefore demotivating and working against larger company goals. Digging deeper, their  research also revealed that “performance improved as the incentives increased -- but only when the cash reward amounts were at the low end of the spectrum. Once the rewards passed a certain threshold, which depended on the individual, performance began to fall off.” This speaks volumes about “knowing thy employee”. Interesting science that is easily parleyed into the concept of providing more incentives, in smaller amounts, like gift cards. Gift cards can be purchased in bulk in any increment, but cards like
SUBWAY,
Boston Market, and
CVS at $20 or $30 per gift card offers your employees small incentives that they can really use. They will grab lunch on the way to their summer destinations, bring dinner home for the family and stock up on sunscreen and first aid for the season. Source:
ScienceDaily Online – Science News

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Safety Programs and Incentives

Although safety programs are effective for cutting workplace injuries in all workplace environments; manufacturing is an optimal industry segment to promote workplace safety incentives. Workplace environments can be harsh and employee safety is a number one concern and constant initiative. Formal safety reward programs provide an important function to motivate employees to take proper safety precautions and adapt to the safer behaviors that your environment demands. If employees are motivated to take safety awareness seriously enough to reduce the likelihood of accidents, and the program is properly structured with measurement methods in place; the company will realize ROI in increased performance, and reduced healthcare insurance premiums. Following are a few examples of typical safety and workplace incentive programs that manufacturers employ:

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What Keeps Prepaid’s CEO’s Up at Night?

The Prepaid Expo tells us in the form of this infographic. We know our retailer and merchant gift card clients struggle with many of these challenges. There are additional challenges for those, like our clients, who are selling their prepaid products in the B2B market, and GCP supports and guides them through these challenges and those that will crop up. What % of these strategies and challenges are you dealing with?

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How do Kraft, Pricewaterhouse Coopers and Adobe Boost Productivity?

Ensuring wellness in and across organizations. Talent Management magazine outlines
Tips to Ensure Wellness Boosts Productivity, which offers us key considerations for a sound framework and wellness program structure, as well as
5 Key Steps to Workplace Wellness. These are both interesting articles and offer ideas, but they are summaries of concepts we’ve been hearing about for some time. Now that wellness programs have been running long enough to show increased productivity, healthcare cost savings for employers and employees, and bottom line ROI; what’s next for creating an even more holistic approach to wellness?
An online community comment to the “Tops to Ensure Wellness” article offers the concept of management also paying attention to employees’ emotional and psychological well being while at work. Since physical well being is only 1 facet of a person’s whole being, is this facet of manageable and measurable within health and wellness programs? Since incentives and rewards have become fundamental parts of wellness programs, can they also be used to motivate emotional wellness on a measurable basis? Let us know your thoughts by commenting here.

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