GiftCard Partners Blog

The Prepaid Expo tells us in the form of this infographic. We know our retailer and merchant gift card clients struggle with many of these challenges. There are additional challenges for those, like our clients, who are selling their prepaid products in the B2B market, and GCP supports and guides them through these challenges and those that will crop up. What % of these strategies and challenges are you dealing with?

Ensuring wellness in and across organizations. Talent Management magazine outlines
Tips to Ensure Wellness Boosts Productivity, which offers us key considerations for a sound framework and wellness program structure, as well as
5 Key Steps to Workplace Wellness. These are both interesting articles and offer ideas, but they are summaries of concepts we’ve been hearing about for some time. Now that wellness programs have been running long enough to show increased productivity, healthcare cost savings for employers and employees, and bottom line ROI; what’s next for creating an even more holistic approach to wellness?
An online community comment to the “Tops to Ensure Wellness” article offers the concept of management also paying attention to employees’ emotional and psychological well being while at work. Since physical well being is only 1 facet of a person’s whole being, is this facet of manageable and measurable within health and wellness programs? Since incentives and rewards have become fundamental parts of wellness programs, can they also be used to motivate emotional wellness on a measurable basis? Let us know your thoughts by commenting here.

As the economy continues to improve, I for one am thinking about how and where to vacation this summer. On a personal level, I know I will grab up deals with extra gift card dollars wherever I can find them. And with professional interest, Harris Interactive’s recent survey (on behalf of Choice Hotels) seems like really great timing for the loyalty rewards market. The survey reports that out of  the 2,100 U.S adults that were surveyed, over 87% of Americans plan to travel for leisure this summer, and they report that if they had an extra $50 to spend on their vacation, they'd be most likely to spend it on:

GCP has a standing presence in the corporate gift card buyer, loyalty rewards, Scrip, and retailer/merchant communities, and now we are expanding into a little less corporate attitude with our
Facebook page. Our new GiftCard Partners Facebook page offers non-corporate entities similar BULK gift card discounts that corporations have known about, and saved with, for years. Check out our Facebook post: The perfect gift for Teachers, PTAs, and PTOs … and it's no apple! Teachers, PTAs, and PTOs will love this for Teacher Appreciation Week and End of Year THANK-YOU’s. Check
GCP's Facebook page for ideas you can use to reward with gift cards, in bulk.

Loyalty360 brings us an interesting concept that loyalty programs are often misconstrued as the final parts of what should be considered the small pieces of their make-up, the points, rewards, and deals. In
Changing Times by Phil Rubin, CEO of rDialgoue speaks with us about what’s really important in loyalty: the building of one-on-one relationships with customers. Most retailers and merchants think of points as so central to their customer loyalty, yet Amazon doesn’t have a standard points program, yet they have one of the most loyal customers in the industry.
How does Amazon do it? And, what can you learn from brands that go beyond points and rewards to engender loyalty and trust? Check out loyalty360’s article
Changing Times and their 360 podcast.