GiftCard Partners Blog

It’s a social world out there!  And loyalty programs are firmly embracing the concept of social loyalty, an extension of loyalty programs that supports customers’ actions on social channels. As a marketing and incentive engagement company, are you including a social loyalty component in your loyalty program offerings?

HealthyAmericans.org reports some pretty impressive corporate wellness program successes, like:

Undercover cooking talent and reality restaurant shows are on the top of Food Network, lifestyle networks and even major networks these days, and our client Boston Market is taking this opportunity to capture their service and operations issues in order to remain – THE BEST, while growing their brand.

Mobile recognition, Social, Interactive, Green…there are many key initiatives rolled up in Roy Saunderson’s Top 10 Trends for Employee Recognition in 2013, but he shows us that it’s not just important to identify the trends, but to also put them in context. It’s not surprising to see gift cards rank in top recognition trends for the new year, but Roy shares his insights around making recognition and incentives meaningful for the employee.
“6. Give me the cards I want." Employees will no longer be satisfied with mainstay gift cards from big box stores and established suppliers. Employees will demand to receive customized cards from meaningful places they prefer and not just what the employer deems everyone should get.” This bodes well for GCP’s strategy of bringing the most wanted gift card brands to employers for recognition rewards and incentives. It forces employers to not just toss a cash equivalent gift card at an employee, but to be thoughtful about the gift. Give gift cards to great restaurants so your employees take their families to dinner, pharmacy gift cards so families can be proactive with healthful and personal care purchases, retail apparel gift cards…often a real treat.
Check out the rest of Incentive’s Top 10 Trends for Employee Recognition in 2013