GiftCard Partners Blog

Mobile recognition, Social, Interactive, Green…there are many key initiatives rolled up in Roy Saunderson’s Top 10 Trends for Employee Recognition in 2013, but he shows us that it’s not just important to identify the trends, but to also put them in context. It’s not surprising to see gift cards rank in top recognition trends for the new year, but Roy shares his insights around making recognition and incentives meaningful for the employee.
“6. Give me the cards I want." Employees will no longer be satisfied with mainstay gift cards from big box stores and established suppliers. Employees will demand to receive customized cards from meaningful places they prefer and not just what the employer deems everyone should get.” This bodes well for GCP’s strategy of bringing the most wanted gift card brands to employers for recognition rewards and incentives. It forces employers to not just toss a cash equivalent gift card at an employee, but to be thoughtful about the gift. Give gift cards to great restaurants so your employees take their families to dinner, pharmacy gift cards so families can be proactive with healthful and personal care purchases, retail apparel gift cards…often a real treat.
Check out the rest of Incentive’s Top 10 Trends for Employee Recognition in 2013

We’re finding that people are still questioning why companies across the U.S. are spending $22.7 BILLION
¹ on gift cards and what this segment of the B2B gift card market is all about. AND we’re also finding that corporations and companies of all sizes are STILL surprised to learn that there are savings to be had on gift card incentive BULK purchases for motivation, incentives, and rewards.  Why are 52% of U.S. businesses using gift cards to recognize and reward employees, sales folk, partners and customers.
² Check out GCP’s new Customers and their Programs page on our website for
B2B Gift Card Incentives Defined. Want to dig deeper into how gift cards are utilized in the workplace to motivate, incent, and reward? Download our
Incentives in the Workplace eBook. 1 & 2 Source: IRF Market Study: B2B Gift Cards

It may sound like an obvious thing to say…”that management needs to be committed to their safety program for it to work”. But, all too often safety programs feel like a pretense to employees and this sets the stage for safety behavior. Real world experiences with safety programs and safety incentives tell us that this is happening all the time. The act of selecting which incentives and rewards will be offered sets the tone for your program. Will you expect employees to feel rewarded for fewer accident reports with a “super-star” coffee mug, or other trinkets? Cash is appreciated and remembered, but you won’t receive discount on cash rewards. Gift Cards are the perfect incentive for safety and corporate rewards and business incentive programs, as discounts are achieved for volume orders. Companies like
GiftCard Partners offer only volume orders and discounts on top gift card brands like
Speedway (Gasoline),
The Cheesecake Factory,
Boston Market,
AutoZone and
many more.  

As you commit to volume gift card purchases for your loyalty & rewards programs or corporate employee programs, you want to know that the public thinks highly of the brands you include.
Boston Market is ranking high on the list of fast-casual restaurants this holiday season and it’s sure to hold strong into 2013. Check out Boston Market’s recent record sales news:
Home Style Restaurant Chain Achieves History-Making Sales During Its Busiest Week of the Year and you will see not only great sales results for the company, but the value they offer to families across the U.S. In an effort to support the New York and New Jersey victims of Hurricane Sandy, Lowe’s distributed more than 22,000 FREE family meals from Boston Market, serving 136,000 people affected by the storm. This resulted in Boston Market’s single largest order in their history. GCP is proud to offer Boston Market gift cards to those buying in bulk.