GiftCard Partners Blog

Please join GiftCard Partners (GCP) as we present results from a U.S. poll we commissioned with Shapiro Research to gain a pulse on gift card usage featuring Melina Balboni, vice president marketing and business development, GCP. Attendees will learn about:

Achieving customer loyalty is no doubt one of the biggest challenges our clients face…it’s a moving target. Not only are consumer needs evolving by the day, but retail marketing is impacted by new consumer technologies, for online and brick-and-mortar buying. We have a general picture of how technology is effecting our brand content flow, buying experience, and rewards and loyalty – we are consumers ourselves and we participate in one or all of these brand experiences every day. But how are these technologies effecting our clients? They are retailers and merchants who partner with us to promote their gift cards in programs such as customer loyalty, engagement, and rewards. They are on the front lines of technology evolution, retail marketing, and customer loyalty and engagement and their challenges are multiplied by selling in the B2B marketplace. Check out the
Ten Ways Technology Can Enable Customer Loyalty Infographic posted on the Huffington Post online. 

National Work & Family Month (NWFM) isn’t just a conceptual idea to prompt employers to take work life balance seriously. The U.S. Senate has declared this an annual event, stating that “reducing the conflict between work and family life should be a national priority."1 Utilize the month of October to celebrate your workers’ families, personal interests, and personal goals. You could hold month-long inter-office contests with prizes that reward for their enthusiasm and participation, offer spot-rewards for employee recognition, encourage folks to share their work-life and work-family balance ideas, and hold prize drawings. What are America’s most prized rewards? Gift cards. They make the perfect reward for workplace events and celebrations. Albertsons gift cards for high quality foods and treats for loved ones, Speedway gas and Autozone gift cards to show appreciation for the long commutes that take away from family time, The Children’s Place for outfitting young families…you get the picture.

As the country moves closer and closer to individual healthcare insurance requirements, Medicare and Medicaid are becoming pivotal in the American health care system. U.S. Medicaid and Medicare programs examine and implement health and wellness trends and incentives closely. Wellness incentives and healthy rewards are used in these programs to:

GiftCard Partners' services help retailers optimize their programs and grow their business.

Wellesley, MA – August 14, 2013 – GiftCard Partners (GCP) has been a trusted source and recognized leader in the gift card industry for more than a dozen years, offering a wide assortment of the finest brands to the B2B marketplace, including CVS/pharmacy, The Limited and The Cheesecake Factory.

GCP’s new services expand their focus into the broader prepaid industry, while diversifying their offerings to retailers. These services were born from GCP’s clients finding gaps that retail organizations often find when looking to audit and optimize many of their key programs.

“Our deep rooted relationship with clients allows us a rich understanding of their needs and pains, finding organizational gaps that are holding back some of their most important and lucrative programs from growth," said Ed Shulkin, GCP’s Co-CEO. "These new solutions will help retailers’ expand their business with our competitive intelligence processes, retail experience, and the sound marketing advice we are known for."

GiftCard Partners’s new programs are designed to fill resource gaps and gain competitive edge by increasing the effectiveness of in-store gift card programs, loyalty programs, 3rd party gift card management, and technology relationships. These services are offered to current GCP clients and retailers at large. The new services include: