GiftCard Partners Blog

When it comes to gift card sales, the third party business plays a big part in the gift card industry. It offers huge buying potential for retailers and merchants when it comes to brand exposure. You’re able to get your gift cards in front of people who may not go into their stores and also makes the choice for a last minute gift even easier. Another important concept, just because your brand isn’t in the third party market doesn’t mean your competitors aren’t. The benefits of third-party gift card programs include increasing brand exposure, revenue, and customers. Selling your gift cards in a gift card mall can increase your distribution network by thousands of locations. If your gift cards are not currently in a third-party program you are losing valuable sales and customers that may be buying from your competitors who are already active in third-party programs.

Direct customers are essential to business.  GiftCard Partners asked its own B2B customer base what they wanted and the results are all in this infographic. We show you an inside look into the direct customer; including their purchasing habits, the most popular incentive programs, buying habits, category preferences and get insight into their gift card budgets.

In today’s hybrid / remote work environment, many employees often feel isolated and lonely. On days with less meetings, employees can go whole days without talking to a coworker live and that can take a toll. Lonely employees are more than twice as likely to look for a new job than employees who are not feeling lonely. 

As we use asynchronous communication more and more, like Slack and Microsoft Teams, sending memes and other lighthearted communications has become more normalized. But what if you’re looking to bring a remote team together?

Program managers looking to include gift cards into their programs now have a few more options. Gift card providers Incentive CardLab and GiftCard Partners have both announced expansions of the brands and services they are offering, with the latter adding four retailers to its roster and the former expanding into retail and e-gift cards.

"Finding a company that allows me to work from home has allowed me to organize my life with my family my way. But it takes vision and commitment from the top down." by Stacey Sicurella.

My recent company-wide meeting brought it all together for my co-workers and I – how we have found a way to have our version