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GiftCard Partners

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GiftCard Partners provides customized B2B gift card services for merchants and retailers in the payment industry. Leading national brands rely on GiftCard Partners to meet their need for access to new distribution channels and increase top-line revenue. We sell and market our clients’ gift cards, helping companies select the right reward for the right program. Gift cards are used to engage people in employee recognition, customer rewards and loyalty programs, safety incentive programs, health and wellness programs, and motivation and sales incentive programs.
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Recent Posts

How Traditional Incentives Improve Patient Care

Healthcare providers face perennial challenges that put them in the middle between patients who need the best care possible and insurance programs, who ensure providers are getting compensated fairly for that care. Layered on top of those challenges are the realities that doctors and hospitals care practices are measured, in some part, by their ability to help patients stay healthy.

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Use a $25 CVS Select Gift Card in Your Wellness Program

Reward your valued employees with CVS Select® gift cards, a fantastic addition to your company's wellness rewards program. With over 9,500 CVS Pharmacy® retail locations nationwide, these gift cards offer a vast selection of health and wellness essentials. It's important to note that CVS Select gift cards can be redeemed in-store only, making them perfect for employees seeking to invest in their personal well-being. Let's explore how your team members can use their $25 CVS Select gift cards to access a diverse range of health and wellness products, tailored to meet their specific needs.

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How To 'Go Green' Using Home Depot's Eco Options On Earth Day

The Home Depot®’s Eco Options program features several ways consumers can “go green” on Earth Day by using environmentally friendly and cost-efficient products. 

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3 Ways To Donate Unused Gift Cards To Nonprofits + Gift Card Impact Calculator

Donating unused gift cards is an easy yet impactful way to support nonprofits, allowing organizations to receive flexible funding for their needs. Whether you’re clearing out old gift cards, organizing a group donation, or actively seeking ways to give back, your unused gift cards can provide real support to causes you care about.

While direct cash donations are valuable, spare gift cards offer nonprofits flexibility—whether they need to purchase supplies, cover essential services, or provide direct assistance to those in need.

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The Impact of Third Party Distribution Channels


What is third party distribution?

You have seen third party distribution when you’ve walked past the gift card displays at your grocery or pharmacy but may not know it by name. Third party is a common term in the B2B Gift Card Industry. It’s the opportunity to sell gift cards in retail locations that are independent of the brand represented on the gift card. By definition, third party sales refer to the three companies involved when selling to the consumer: the brand on the gift card, the company that sells the gift card, and the company that manages the operational component of the transaction. For most gift cards programs, third party represents their largest sales channel and the greatest opportunity for consumer awareness and marketing. Why’s this? Consumer traffic!

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A better way to buy gift cards in bulk

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