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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Women and Employee Loyalty

Photo credit: HuffPost's Blog Post, The Price Tag for Employee Loyalty
 

Women put employers in a unique position as far as employee loyalty is concerned. Women show trends of too much loyalty to their employers. As a result, their pay scales end up lower, their benefits packages end up in unconventional proportions and they can end up unsatisfied and even bringing ultimatums to their employers. Here are three pieces of women's loyalty to pay close attention to in order to ensure fair compensation and full employee loyalty and satisfaction.

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Employee Financial Health Programs On The Rise

We have talked a lot about employee health and wellness programs on this blog in the past, but according to a recent
USA Today article, there is a new type of employee health program gaining popularity among employers. Employee financial health is a new priority for employers and it is having a real impact on employee productivity. The main premise for employee financial education is that if there is no financial stress in employees' lives, they can be at the peak of productivity. Three main goals for employee financial health initiatives are:

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Recognized as one the Incentive Industry's Best Suppliers

Readers of INCENTIVE have recognized GiftCard Partners for excellence as an incentive industry supplier through an online voting process that took place February through April 2014. When the results were tallied GiftCard Partners was named one of the winners of Incentive Magazine's Platinum Partner Award. The industry’s most qualified corporate decision-makers marked their selections for the best gift card and merchandise suppliers in their field … the people, products and services that helped them most in motivating their employees and customers over the past year. The incentive industry winners were selected based on the following criteria: motivational appeal of the product line, customer service and speed of fulfillment, degree of promotional support and customization opportunities.

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Innovating Employee Rewards Programs

Innovating employee rewards programs are an important part of any HR strategy. However, monetary bonuses can get a bit stale and employees will look for new ways to be rewarded for a job well done. The more innovative your employee rewards program is, the more effective it can be. Here are three ways to reward employees in new and innovative ways.

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GiftCard Partners Making Work-Life Balance a Top Priority

GiftCard Partners has been honored with the 2014 When Work Works Award for its use of effective workplace strategies to increase business, employee success and work-life balance. 

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