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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Establishing (and Maintaining) Work Life Balance

Work life balance is something that all employers and employees struggle with. However, working to maintain that work life balance can be some of the most important time you spend keeping your employees happy and fulfilled at work. Here are three ways you can work with your employees to ensure that both you as the employer promote a work life balance and an environment where employees believe in the importance of a work life balance.

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How to Keep Employees Motivated (and how not to)

Keeping employees motivated keeps them happy at work, maintains productivity and prevents negative peer-to-peer interactions. Money can be a short term motivator but it doesn't have lasting effects to keep employees motivated long term. Here are three ways to keep employees motivated for the long haul.

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[Infographic] U.S. Gift Card Usage Survey

 
GiftCard Partners polled 500 consumers, equally divided between men and women, to get a pulse on where they are both receiving and redeeming their gift cards. These infographics dive into B2B gift card usage behaviors and outlines retail gift card awareness and purchase. We also take a look at the degree to which gift cards drive new customers and incremental visits. Below are the two infographics from our latest survey on gift card usage. Some interesting insights!
Click on each image to see a larger version open in a new window. Feel free to embed it on your own website with the code below.

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Wearable Devices in Your Corporate Wellness Program

Wearable devices are becoming a growing trend in the fitness community and now for employers looking to track their corporate wellness programs. Wearable technology provides a unique opportunity for both employees and corporate wellness program administrators to track participants' progress in real time. Here are a few ways incorporating these "wearables" into your corporate wellness programs can boost its effectiveness.

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Tangible Incentives in Wellness Programs

The Affordable Care Act, sound familiar? While we haven't talked about it on our blog lately, it doesn't mean its effects aren't still causing changes across the country. More and more organizations are jumping on the wellness program bandwagon as the ACA has made it even more compelling. These wellness programs can range in their complexity while one struggle is felt across them all, how to increase both participation and engagement. In the recent article,
Wellness Incentives Encourage Participation and Engagement, the 
OH&S explains that the struggle with participation and  engagement is due to factors like poor program design, unattainable objectives, poor communications, and the big one, proper incentives are not being used.
The right kind of motivation. The article goes on to explain the difference between intrinsic motivation and extrinsic motivation. Intrinsic motivation would entail an employee doing something because they enjoy the process and tasks, they want to participate or are driven to engage, while extrinsic motivation requires a little more, like inspirational leadership, compelling communication, team support and yes,
tangible incentives. While many employers hope intrinsic motivation will be enough, in most situations people need extrinsic motivation to both start and keep going until intrinsic motivation kicks in.
Touching on tangible. Tangible incentives can include merchandise items, gift cards and cash, and can be used for a variety of reasons, in many different ways, and for varying amounts. The important thing is to identify what tangible incentives match best with your particular wellness program and to look for incentives that will leave a lasting impression on your employees. For example, while using cash as rewards and incentives may have been an obvious go-to in the past, when receiving electronic paychecks many times the value of the reward is lost and and holds no long-term effect. The turn to more
tangible or memorable incentives, like gift cards, have become more popular in the recent years. Learn more about the use of tangible incentives in wellness programs
here.

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