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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Innovating Employee Rewards Programs

Innovating employee rewards programs are an important part of any HR strategy. However, monetary bonuses can get a bit stale and employees will look for new ways to be rewarded for a job well done. The more innovative your employee rewards program is, the more effective it can be. Here are three ways to reward employees in new and innovative ways.

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GiftCard Partners Making Work-Life Balance a Top Priority

GiftCard Partners has been honored with the 2014 When Work Works Award for its use of effective workplace strategies to increase business, employee success and work-life balance. 

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Incentive Professionals Weigh in on the State of the Industry

Photo from IncentiveMag.com article,
13th Annual Incentive Industry Roundtable
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Encouraging Employee Initiative in the Workplace

Encouraging employee initiative goes beyond mere leadership; it means creating an environment where proactive behaviors are acknowledged and rewarded, benefiting both the individual and the organization. Empowering employees to take action and contribute actively not only enhances productivity but also nurtures a culture of innovation and growth. Here's a comprehensive approach to cultivate a culture of employee initiative and empowerment within your organization.

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Scrip Fundraising with Gift Cards

While we at GiftCard Partners are familiar with scrip fundraising, it occurred to us that many still don't know about this popular fundraising program. Scrip fundraising allows shoppers to purchase gift cards to hundreds of different retailers, not to mention many GiftCard Partners g
ift card brands, at full price and a portion of that payment will go towards their own organizations. The fundraising program works great for any school, church, team, club or non-profit.
So how does it work? Great Lakes Scrip lays out the process for you.
The Basics of a Scrip Program*

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