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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

The Right Employee Rewards for the Right Time

Employee rewards should be differentiated by the employers goal in giving the reward. If you're giving a reward for a job well done in an "everyday instance", the reward should be different than exhibiting exemplary community behavior, which should be different than a reward given for long term growth. Here are three situations and how to differentiate employee rewards for each.

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3 Tips to Improve Your Employee Wellness Program

Employee wellness programs are a great way to create a culture of fitness while controlling healthcare costs. Employee wellness programs make employees healthier, more productive, and generally happier. It can be as simple as endorphins. For employers, wellness programs help build organizational culture, peer-to-peer relationships and a grateful, healthy staff. Here are three areas to focus on to help build your employee wellness program into your organization.

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Women and Employee Loyalty

Photo credit: HuffPost's Blog Post, The Price Tag for Employee Loyalty
 

Women put employers in a unique position as far as employee loyalty is concerned. Women show trends of too much loyalty to their employers. As a result, their pay scales end up lower, their benefits packages end up in unconventional proportions and they can end up unsatisfied and even bringing ultimatums to their employers. Here are three pieces of women's loyalty to pay close attention to in order to ensure fair compensation and full employee loyalty and satisfaction.

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Employee Financial Health Programs On The Rise

We have talked a lot about employee health and wellness programs on this blog in the past, but according to a recent
USA Today article, there is a new type of employee health program gaining popularity among employers. Employee financial health is a new priority for employers and it is having a real impact on employee productivity. The main premise for employee financial education is that if there is no financial stress in employees' lives, they can be at the peak of productivity. Three main goals for employee financial health initiatives are:

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Recognized as one the Incentive Industry's Best Suppliers

Readers of INCENTIVE have recognized GiftCard Partners for excellence as an incentive industry supplier through an online voting process that took place February through April 2014. When the results were tallied GiftCard Partners was named one of the winners of Incentive Magazine's Platinum Partner Award. The industry’s most qualified corporate decision-makers marked their selections for the best gift card and merchandise suppliers in their field … the people, products and services that helped them most in motivating their employees and customers over the past year. The incentive industry winners were selected based on the following criteria: motivational appeal of the product line, customer service and speed of fulfillment, degree of promotional support and customization opportunities.

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