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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Crowdsourcing Employee Innovation

Innovation can be hard to come by, especially during December when everyone is counting down the days until the holiday break. Crowdsourcing ideas is one great way to help get the innovative juices flowing and build camaraderie among colleagues. Here are 3 ways to cultivate and maintain your team's efforts:
Be Realistic: Identify key organizational challenges and use team competitions like a "hackathon" or a full team brainstorming day to allow employees to innovate and overcome the key challenges for the organization. This gives employees ownership of their company and the competition gives the employer solutions to major issues within their organization.
Provide Basic Training: Instead of giving your employees the proverbial fish, teach them to fish. Provide enough comprehensive training to let employees' minds run free to create constructive and innovative solutions to problems.
Be Specific: Frame employee innovation competitions around specific initiatives. Trying to solve one problem at a time focuses employee innovations and allows thoughts and ideas to be more creative. Focused initiatives also make problems seem more realistic to solve. Employee innovation can be a powerful tool to transform your business externally and internally.
For more ideas on how to cultivate employee innovation check out this article from Inc.com.

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GiftCard Partners Named 2014 Best and Brightest Companies to Work For

Awarded by the National Association for Business Resources

Wellesley, MA (PRWEB) December 18, 2014- Today, GiftCard Partners (GCP) announced that for the second consecutive year, they have been named one of the nation's "Best and Brightest Companies to Work For™” by the National Association for Business Resources.

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Employee Motivation Affects Your Bottom Line

Employees can be your greatest advocate or a horrible detriment to your customer interactions. They are face of your brand, and can create exceptional customer experiences that last in the minds of your customers or they can create bad experiences that leave a horrible bad taste in your consumers' mouths. Here are 3 ways that, when motivated, your employees can
positively affect your bottom line.

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Top 17 Blogs for Boosting Organizational Productivity

In today's fast-paced business environment, improving productivity is not just about individual time management—it's about optimizing organizational performance as a whole. For business owners and managers, ensuring that their teams are operating efficiently and effectively can have a direct impact on the bottom line. Whether you're looking to enhance your team’s workflow, implement better management strategies, or simply make day-to-day tasks more manageable, staying updated with the latest productivity tips is essential.

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Loyalty Rewards Trend Toward Health and Wellness

This year Maritz Motivation is having their own "12 days of Christmas," revealing the
12 most redeemed items from their loyalty catalog and trends in electronics buying. 42% of the recent survey respondents indicated that they will redeem loyalty points to fund holiday shopping. What these consumers are buying could indicate large buying trends for the holidays. The first 3 items have been revealed, but one of the overarching themes to seasonal electronics buying could play directly into the health and wellness programs geared toward the early part of next year. Here are 3 seasonal trends:

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