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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Increasing Employee Loyalty with Positive Work Culture

Is employee loyalty a priority for your organization? Recent studies show that only 32% of full- and part-time employees are engaged, while 17% are actively disengaged (Gallup). This lack of employee engagement can lead to decreased employee loyalty and commitment to the organization, which can result in high turnover rates and decreased productivity.

In this article, we will explore strategies for cultivating a positive workplace culture that fosters employee loyalty, driving long-term growth, and ensuring the sustainability of your business. Even small changes in your approach to employee engagement and appreciation can lead to significant improvements in retention, productivity, and overall job satisfaction.

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Top 5 Ways To Promote Employee Work-Life Balance in 2024

A successful organization should be fostering a healthy work-life balance for its employees in order to maintain any kind of consistent growth. Employees who experience burnout and stress will often take additional time off which inevitably affects the company’s bottom line. We've outlined the top 5 ways to help your organization support employees to reap the benefits of work-life balance.

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GiftCard Partners Named Boston's Best and Brightest Companies to Work For

GiftCard Partners, Inc. has once again been named one of Boston’s Best and Brightest Companies to Work For in 2022 by the National Association for Business Resources. The competition identifies and honors organizations that display a commitment to excellence in their human resource practices and employee enrichment.

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What Do Employees Expect for End of Year Recognition?

The holidays are upon us and for many employers it’s a reminder of how many of our corporate holiday traditions have changed. Holiday parties, cash bonuses and corporate gift programs seem like a pre-pandemic memory, rather than something employees expect to hear about this year. 

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GiftCard Partners, Inc. Named One of The Best and Brightest Companies to Work For in the Nation 8 Years in a Row

GiftCard Partners, Inc. has been named a National Winner for the Best and Brightest Companies to Work For in 2021 by the National Association for Business Resources (NABR). The competition identifies and honors organizations that display a commitment to excellence in their human resource practices and employee enrichment.

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