Deborah Merkin
Recent Posts
Boosting Healthcare Member Retention with Gift Card Incentives
Have you ever considered the allure of gift card incentives? Beyond their obvious monetary value, how might their strategic use transform industries, especially in the realm of healthcare? When well-implemented, gift card incentives not only boost healthcare member retention but also improve healthcare participation remarkably. Let's dive into how leading organizations have harnessed the power of gift cards.
Utilizing Visa® Reward Cards to Amplify Support for Nonprofits on International Charity Day
As International Charity Day approaches, nonprofits worldwide are gearing up to make a difference. But what if there was a way to amplify their impact and engage supporters in a more meaningful way? Enter Visa® Reward Cards, the innovative tool revolutionizing charitable giving. This article delves into the ways in which nonprofits can leverage Visa Reward Cards on International Charity Day to amplify their missions and achieve their goals.
Gift Card Marketing for SMBs and Mid-Market Retailers
Gift cards have become a popular choice for shoppers and a lucrative revenue stream for retailers. For small and mid-market businesses (SMBs), leveraging gift cards effectively can make a significant impact on sales and customer engagement. In this blog, we will explore best practices specifically tailored to small businesses and mid-market retailers to help maximize their gift card sales and drive business growth.
Retail Success Strategies: 6 Exceptional Gift Card Experiences
Gift cards have become a popular choice for shoppers, offering flexibility and convenience for both givers and recipients. In 2022 alone, the US gift card market generated $499.4 million in revenue and is expected to continue growing 8.2% annually (Gift Card Statistics - 2023: Market Size & Consumer trends. Capital One Shopping. 2023, December 4)
In a thriving gift card market, it's crucial for retailers to deliver exceptional gift card experiences to stand out from the competition. By optimizing their gift card programs and providing a seamless customer journey, retailers can tap into the revenue opportunities offered by this growing market. In this blog, we will explore key strategies and best practices that can help retailers create outstanding gift card experiences.
Increasing Employee Loyalty with Positive Work Culture
Is employee loyalty a priority for your organization? Recent studies show that only 32% of full- and part-time employees are engaged, while 17% are actively disengaged (Gallup). This lack of employee engagement can lead to decreased employee loyalty and commitment to the organization, which can result in high turnover rates and decreased productivity.
In this article, we will explore strategies for cultivating a positive workplace culture that fosters employee loyalty, driving long-term growth, and ensuring the sustainability of your business. Even small changes in your approach to employee engagement and appreciation can lead to significant improvements in retention, productivity, and overall job satisfaction.