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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

EEOC Wellness Program Incentives: Where Do Employers Stand in 2025?

Wellness programs have become a key tool for employers looking to improve workforce health, boost engagement, and manage healthcare costs. However, the legal landscape surrounding incentives in workplace wellness programs has remained in flux since the U.S. Equal Employment Opportunity Commission (EEOC) first introduced guidance on the subject in 2015.

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CVS/pharmacy Rewarding ExtraCare Members

Running low on shampoo, toothpaste, paper towels or cold medicine? Grab your free bag with purchase and start filling it up. CVS/pharmacy has announced a promotion for their ExtraCare Members giving them 30% off their purchase at all of their 7,800 store locations. All members have to do is go into their local CVS/pharmacy and scan their ExtraCare card at the ExtraCare Coupon Center and from now until May 26 they will receive a 30% coupon each week to use on more than 3,000 CVS/pharmacy exclusive items. In an article from Retailing Today, Cia Tucci, VP of store brands for CVS/pharmacy, said;

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Medicaid Engagement Influenced By Incentives [Infographic]

Medicaid engagement is not always easy.  Keeping Medicaid members engaged in healthy activities can be a difficult task. But healthy activities are important for preventing chronic illnesses and keeping rising health care costs at bay. Incentives have a positive influence on Medicaid and keep members on track to getting the health care screenings needed to keep them well. Check out the ways incentives had a positive effect on Medicaid programs such as smoking cessation, weight loss, and more in the Infographic below.

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Wearables Embed Employers in Health and Wellness Initiatives

Wearable technology is gaining popularity in the consumer market and has the potential to transform the way employers structure their employee health and wellness initiatives. The transformation will have an effect on the price tag of these initiatives, but the direct effect of incorporating wearable technology will ease the time it takes for employers to track employee wellness activity. 

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Employee Investment is an Investment in Your Brand

Employees are your brand. They are the ultimate liaison between you and your customers. No customers, no business, so it's critical to make an employee investment and consider it an investment in your brand. In order to ensure your employees are the strongest representation of your brand you must create a culture of employee engagement. Here are three ways to do that.

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