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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

The Quick Start Guide to Corporate Wellness Programs

Corporate wellness programs are a hot topic amongst corporate HR departments, especially given the incentives available through the newly minted
Affordable Care Act rules that can provide discounts to employers and employees for healthy behavior. If you don't have a corporate wellness plan, it's time to put one in place. Healthier employees are more productive, and represent less financial risk to your organization. Here are a few tips to help you get going.

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Digital Gift Cards: The Omnichannel Answer?


86% of digital marketers agree that investing in implementation of omnichannel strategies outweighs the challenges. The outcomes can yield a great success story, but the challenges are many. Supply chain management, product availability, and now payments and gifting are all components of the customer experience that need to remain consistent across both online and in-store buying experiences. However, as retail marketers look for new innovative solutions to omnichannel adoption there may be one sitting right in front of them, ready to go. Digital gift cards can't solve all of the omnichannel questions but in terms of payments and gifting they offer an already packaged solution. Digital gift cards are flexible by design, making sending, delivery and redemption easier for the gift giver, the gift receiver and the retailer administering the card. The flexibility and ease of use of digital gift cards helps accelerate

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Top 4 Traits of Front-Line Retail Employees

Your front line retail associates are often overlooked. The store associates are the people who interact with consumers the most and ultimately have the greatest influence on your brand representation. That’s why it’s critical for you to make the investment in training and education so your employees are representing your brand  as it should be. There are a 
handful of traits that can make truly great retail employees. Here are my 4 favorite traits that create real leaders on your brand's front line.

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Boost Employee Productivity Through Feedback

New research has shown that stressed out or unhappy employees are 
10% less productive than happy employees who feel able to manage their stress and responsibilities. So how do you help your employees manage stress and boost general employee productivity? Feedback. Obtaining this feedback can be as simple as a suggestion box. Providing anonymous forums within your office structure where employees feel confident that their message will be received but also won't be targeted as a result is crucial to obtaining honest feedback and thus improving your organization. The more channels you can open up for feedback in your organization, the more ways you can improve and make your organization best for everyone. When employees feel more comfortable and supported, productivity peaks and the best work gets done. It’s no secret that the best workplaces produce the best work. Providing avenues for feedback allows your organization to remain agile and flexible to employee needs. As you grow or shift demographics, anonymous feedback allows your organization to maximize employee productivity and support. You need to know what your consumers want so you can deliver. Similarly, you need to know what your employees want to make them the best they can be.

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Celebrating National Doctors' Day

National Doctors’ Day was first observed on March 30, 1933.  Originally known solely as Doctors’ Day, the holiday was created when Eudora Brown Almond, wife of Dr. Charles B. Almond, decided to set aside a day to honor physicians.  To commemorate the day, greeting cards were mailed and flowers placed on the graves of deceased doctors. Back in 2006 the National Doctors’ Day organization was created when a website dedicated to providing support for the day was launched.  The organization has since branched out to include many specific products and services to assist office managers and hospital administrators with gift ideas for their doctors as well as many free resources to plan and celebrate this national holiday. Each year the organization also releases a new greeting card specifically for honoring physicians.  This year’s card cover reads “For Making Every Day Count…” and the inside reads “Thank You, Happy Doctors’ Day”.  You can order the greeting card for all of your favorite physicians
here! In addition to your greeting card, gift cards make the perfect gift to honor your doctors. 
GiftCard Partners offers a variety of gift card brands that everyone loves.
This year National Doctors’ Day is Monday March 30th.  How do you plan on honoring the physicians that play such a crucial role in the lives of you and your family? 

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