Deborah Merkin
Recent Posts
Corporate Responsibility Drives Sales with Gift Cards
In today's business landscape, corporate responsibility has become a defining factor for success. From supporting local communities to championing sustainability initiatives, businesses are increasingly expected to give back to society. At the forefront of this movement are major brands, like CVS/pharmacy, that have recognized the power of corporate responsibility in driving sales and fostering positive social impact.
EEOC Proposes Rules For Workplace Wellness
The U.S. Equal Employment Opportunity Commission (or EEOC) released their anticipated proposed rules regarding how the Americans with Disabilities Act (ADA) applies to workplace wellness programs. While rules are not yet in their final form and employers are not required to comply just yet, the EEOC states that employers are free to comply with the proposed rules now to reduce any risk until the final rules are issued, which is anticipated to be later this year. Here are the highlights of the proposed rules:
CVS/pharmacy Rewarding ExtraCare Members
Running low on shampoo, toothpaste, paper towels or cold medicine? Grab your free bag with purchase and start filling it up. CVS/pharmacy has announced a promotion for their ExtraCare Members giving them 30% off their purchase at all of their 7,800 store locations. All members have to do is go into their local CVS/pharmacy and scan their ExtraCare card at the ExtraCare Coupon Center and from now until May 26 they will receive a 30% coupon each week to use on more than 3,000 CVS/pharmacy exclusive items. In an article from Retailing Today, Cia Tucci, VP of store brands for CVS/pharmacy, said;
Medicaid Engagement Influenced By Incentives [Infographic]
Medicaid engagement is not always easy. Keeping Medicaid members engaged in healthy activities can be a difficult task. But healthy activities are important for preventing chronic illnesses and keeping rising health care costs at bay. Incentives have a positive influence on Medicaid and keep members on track to getting the health care screenings needed to keep them well. Check out the ways incentives had a positive effect on Medicaid programs such as smoking cessation, weight loss, and more in the Infographic below.
Wearables Embed Employers in Health and Wellness Initiatives
Wearable technology is gaining popularity in the consumer market and has the potential to transform the way employers structure their employee health and wellness initiatives. The transformation will have an effect on the price tag of these initiatives, but the direct effect of incorporating wearable technology will ease the time it takes for employers to track employee wellness activity.
