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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Creating Customer Referral Programs with Gift Cards

Are you wondering how to incorporate referral rewards into your 2024 marketing plans? If executed well, these programs can be powerful to start in the first quarter. The key to a strong customer referral program is the right rewards for your advocates, whether they're customers or employees who are promoting your brand.  

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Boosting Employee Morale in Q1: Creative Recognition Strategies

As companies head into the first quarter of the year, it’s important to stay focused on employee morale. It can be easy to focus on business goals and ease up on employee engagement initiatives after the holiday season. However, employee engagement needs to be a year-round endeavor to be effective. The first quarter is the perfect time to boost motivation at work by testing innovative recognition programs to see what resonates with your employees.

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Recognizing Milestones: How to Celebrate Work Anniversaries

In the fast-paced world of business, people often underestimate the significance of acknowledging employee milestones. Yet, in an era where employee satisfaction and retention are pivotal, celebrating work anniversaries emerges as a vital aspect of corporate culture. This article delves into the importance of recognizing these milestones, particularly through the thoughtful gesture of gift cards. Targeted at business owners, HR professionals, and team leaders, our discussion aims to provide practical, creative, and impactful ways to honor the dedication and loyalty of employees. 

 

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Reflecting on Our Impact in 2023: Stories of Success and Growth

In 2023, GiftCard Partners had the privilege of collaborating with several organizations, helping them overcome unique challenges and achieve substantial benefits through our innovative gift card solutions. These success stories illustrate how our services have made a positive impact on various industries and demonstrate the versatility and effectiveness of our platforms. Let's delve into these stories of success and growth: 

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The Ultimate Guide to Year-End Customer & Employee Rewards with Physical Gift Cards

As we approach the holiday season, rewards and gifts are a typical strategy used to show appreciation for employees and customers alike. These gifts are often given in the “spirit of the holiday season” but can also be a key business strategy to show appreciation, retain key customers, as well as reward high performing employees. Read on to learn more about the best physical gift cards for year-end rewards and how you can maximize these gifts with your employee and customer audiences.

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