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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Early Detection Helps Save Lives

Health screenings are lifesaving techniques that are designed to find certain chronic diseases before a person begins to exhibit any signs of illness. In the U.S. alone, early detection health screenings save over 100,000 lives per year. The majority of healthcare providers also cover these screenings at no additional costs to members when in-network options are applied. In recent years, employer wellness programs have focused on obtaining a baseline biometric screening on employees. Employers use these baseline biometrics and then, once a member is engaged in applying and maintaining a healthy lifestyle, employers can use additional health screenings as a way to properly incentivize their employees. Our newest white paper, Rewards for Action: Building a Healthier Workforce through Early Detection, provides 10 critical preventative health screenings that can save lives.Early Detection Whitepaper Download

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Early Adopters Respond Favorably to Wellness Programs

Employees who engage with wellness programs earlier respond more favorably and are healthier in the long term than employees who engage with wellness programs later. Biometric screenings provide gateway to early engagement, and provide an important opportunity to use incentives as carrot rewards for plan participation and healthier readings. Of the participants who received program incentives before their screenings,

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Whole Foods Market Announces New Store Concept

The latest big news from Whole Foods Market isn’t just the fact that they set another sales record in the second quarter, the grocery chain also just announced that they are launching a new store concept that is specifically targeted to the Millennial shopper. The company says it is building a team that plans to focus exclusively on this new concept and is currently negotiating leases. Whole Foods Market plans to begin opening stores next year.

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Contactless Payments on the Rise

Contactless payments, like Apple Pay are on the rise as more smartphones are NFC equipped. However, adoption is still slow amongst consumers. Ultimately, for now, real wallets are favored amongst consumers over digital wallets, but that trend is slowly shifting, with thought leaders like Deloitte expecting a 10x increase in smartphones used for contactless payments from 2014 to 2015.

As contactless payments rise, here are the 3 main factors driving retailers to adapt the new technology and eventually help drive consumer adoption.

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New Medicaid Stage 3 Proposed Rule Released

Logo Courtesy of www.cms.gov
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