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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Back to School, Not Just About the Kids

Back to school time is upon us and it's not just about the kids! For the third consecutive year, Lane Bryant has taken a non-student based approach to the back to school season. The Chalk It Up to Style promotion is geared towards teachers and supports school staff. The promotion runs until August 31, 2015.
Teachers and staff who shop at Lane Bryant during the promotional period can enjoy a 15% savings on their total purchase when they show their valid school ID or pay stub. For other customers who shop at the store during the Chalk it up to Style promotion will have their chance to participate as well. Customers can round up their purchase total at the register and the additional proceeds will benefit AdoptAClassroom.org. Adopt a Classroom is a non-profit organization that provides funding for teachers to purchase classroom supplies and materials needed to create a dynamic learning environment where children can learn and succeed. Lane Bryant now has 762 locations nationwide, as well as 24/7 shopping online at www.lanebryant.com. Lane Bryant Gift Cards are also available in bulk at discounted rates. Learn More.
When it comes to the kids... For many of you, back to school time can be both exciting and stressful.  
The average parent spends over $600 in back to school clothing and supplies.  But many parents are purchasing items that their kids really just don't need. In the article, Don't Buy These 10 Back-to-School ItemsForbes helps you plan for back to school and discusses which items you may be able to cross off the list.

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The Best Employee Engagement Approaches

The approach taken for employee engagement is constantly shifting, so what are the best tools to maximize employee engagement?
Twenty years ago we might have been talking about giving away trophies, watches and other objects.
Ten years ago we might have been talking about extra bonuses.

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Whole Foods Locations to Increase

Whole Foods locations will be increasing almost three-fold in the coming years. America's healthiest grocery store saw an 8% increase in sales in their third quarter, a record $3.6 billion. Strong cash flow and increased revenue have allowed room for this expansion. To start, Whole Foods has recently signed 8 new leases for both Whole Foods Market and the first opening of 365 by Whole Foods Market Stores, expected to hit the scene in 2016. 365 by Whole Foods is a new convenient and affordable way to get all the food you crave, 365 days a year. Grocery staples, fresh produce, prepared foods and more with the same quality standards as a typical Whole Food store.

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Annual Pay Raises Replaced by Better Benefits?


Annual pay raises: something employees look forward to and sometimes count on. But has the annual pay raise gone the way of the anniversary lunch and the 10-year watch? In a post-recession economy, with a young workforce that is more focused on benefits and flexibility, organizations are taking a new approach to investing in their employees. Employees are looking for less money and more alternative compensation. Benefits now make up 31.6% of employees’ total compensation, which according to government data is a figure on the rise.

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What You Need to Know About the 2015 Flu Season

The 2015 Flu season is still a few months away, but now is a great time to start getting prepared. Every year the United States experiences an epidemic of seasonal flu. While flu season peaks in the winter months, flu outbreaks can happen as early as October and can last all the way into May. The Centers for Disease Control (CDC) recommends a yearly flu vaccination for everyone 6 months of age and older. This is the first and most important step to protecting oneself from this very serious disease. People should start getting vaccinated as soon as the flu shot becomes available. Many flu shot providers receive the vaccine as early as July or August. The CDC encourages getting the shot preferably by October. But as long as the flu virus is spreading, it’s not too late to get vaccinated. The flu shot has become easy to obtain. Even without insurance or appointment, CVS/pharmacy offers adolescent, adult, & senior flu shots right in the store while CVS/minute clinic locations offer all that and pediatric flu shots as well. All vaccines are administered by a certified immunizing pharmacist or through a nurse practitioner or physician assistant at Minute Clinic locations.

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