GiftCard Partners Blog

Recently, in a bold move, CVS Health quits Chamber of Commerce. The decision to quit came after revelations that the chamber is undertaking a global lobbying campaign against antismoking laws. Last year, CVS Health declared their mission to increase public health by discontinuing tobacco sales chain wide.

As HR departments struggle to figure out how to motivate employees, integrating gamification in the workplace remains a popular option. Fast Company article, What the Future of Gamification in the Workplace Looks Like, discusses the importance of realizing that simple, one-size-fits-all solutions will not work.

The first trulyomnichannel auto repair system is upon us as AutoZone partners with Openbay. The partnership, launching this month, will allow consumers (beginning in the Boston area) to comparison shop service and maintenance packages with local repair shops for their specific vehicles. The service combines AutoZone store parts with Openbay's online marketplace for auto repair. Learn more details about the partnership on Openbay's blog. The partnership enables true omnichannel retailing from both parties, combining the online comparison shopping enabled by Openbay and the in-store experience consumers have come to know and depend on for both parts and service from AutoZone.

When it comes to millennials and technology e-gift cards are growing in popularity. A recent article from Loyalty360 discussed how millennials prefer e-gift cards to their plastic counterparts. 14 percent of millennials have given or received an e-gift card in the past year compared to only 7 percent of 30-49-year-olds and about 8 percent of 50-64-year-olds who have given or received an e-gift card. So why do millennials prefer e-gift cards? While not specifically asked if they preferred e-gift cards over plastic, millennials did offer a hint; millennials are twice as likely to have lost a gift card before they could spend the entire balance. About 40 percent of millennials have admitted to losing a gift card. E-gift cards are appealing to those who worry about losing cash. They are harder to lose since they exist in your email as opposed to a physical piece of plastic that may never make it into your wallet and are easier to track. E-gift cards also save time on the part of the 'gifter' as they can be purchased with just a few clicks from your computer, tablet, and mobile device from anywhere at any time. Many retailers can scan and redeem e-gift cards directly from your mobile device, some retailers even offer rewards programs for doing so. Electronic gift cards are growing more common for retailers. 59 percent of gift cards are available electronically, up from 41 percent back in 2010. It's also good to know that most retailers will also accept electronic gift cards (as well as plastic) online, great for the online shopper to complete their whole transaction seamlessly online without having to open their wallets. While for some, e-gift cards may seem like an impersonal gift, many retailers are combating that by offering personalization to electronic gift cards. Multiple designs,  personal photos, and videos can all be uploaded directly to the e-gift card to really improve the buying and giving experience. Here's what the Washington Post had to say on, "Why millennials prefer electronic gift cards."

Employee wellness initiatives have taken many forms over the last 5-10 years. They have ranged from biometric screenings to company exercise groups to discounts on health insurance. Each company does it differently, depending on what is most effective for their specific organization. But according to this Washington Post article, employee wellness is taking a new turn and it's compelling for both employers and employees. Employee wellness is becoming part of company culture. With a growing millennial component to the American workforce, employers are focusing on enticing younger employees with perks and attractive cultural components in the work environment. Wellness programs are shifting to be a component of these types of company culture and positioning efforts. So what does it mean for employers? How can they measure ROI when they take tangible metrics and transition them into the "intangible benefits" so important to difficult-to-please millennial? Here are a few ways: