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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

IMA Summit 2015, The After Show

Boots are packed away as everyone heads home from the  IMA Summit 2015 in Nashville, TN, hosted by the  Incentive Marketing Association. The show brought together the biggest names in the incentive industry and gave them a forum to "Connect & Collaborate" with each other. Each session from the 3-day summit encompassed a mixture of the latest trends in the industry as well as plans for the future. Some key highlights from the show included:
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Does Your Workplace Wellness Program Diagnose Chronic Conditions?

According to a new survey from HealthMine, 46% of employees who were diagnosed with a chronic condition like high blood pressure, high cholesterol or diabetes over the last two years discovered their condition through a workplace wellness program. That’s almost half! This makes wellness programs a no brainer. For employees, diagnosing chronic conditions allows them and their healthcare providers to handle the condition, manage it, mitigate it and prevent it from getting worse. For employers, it allows employees the chance to manage their condition which in turn lowers the total healthcare benefit costs. The other major advantage for employers- if employees are diagnosed with a condition in the context of a workplace wellness program, they are more willing to take biometric screenings for other preventable or manageable conditions. Learn what to screen for our the white paper, Building a Healthier Workforce through Early Detection here. Here are a few more key stats from the survey:

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Corporate Summer Gift Card Ideas for 2024

As the days get longer and the temperatures rise, summer presents the perfect opportunity to show appreciation to partners, program members, employees, and colleagues. Gift cards are increasingly becoming the go-to gift, offering flexibility and the ability to choose the perfect present. In 2023, the Retail Gift Card Association (RGCA) reported that 70% of shoppers planned to buy gift cards for special occasions like Father’s Day, weddings, graduations, and birthdays. If you're considering giving a gift card this summer, here are some top ideas that will make your recipients' summer even brighter.

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The 2015 IMA Summit: Join Us!

The 16th Annual Incentive Marketing Association (IMA) Summit is scheduled for July 26-28. We invite you to connect and collaborate with GiftCard Partners, among many other companies. The 2015 IMA Summit is being held in Nashville, TN and will deliver valuable tools and ideas that will benefit your business and improve your bottom line.

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Employee Recognition Programs Reflect Company Values

In today's workforce, employee recognition is more than just a "nice to have"—it’s a critical driver for retention, engagement, and embodying company culture. As companies grapple with rising turnover and a more competitive talent market, recognition programs are essential in communicating core values while maintaining employee satisfaction. Modern organizations have come to realize that a well-executed recognition program goes beyond sporadic rewards and speaks directly to the heart of a company’s mission.

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