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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

4 Ways to Improve Employee Recognition

Employee recognition goes back to service plaques and dinners. Today employee recognition is a more complicated process that is designed to fit the employee, rather than the employer. Here are four ways to improve employee recognition for your program.

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Benefits of Maintaining a Healthy Lifestyle

Maintaining a healthy lifestyle can be challenging. The stresses of our modern day society contribute to unhealthy choices such as fast food, processed food, and smoking. Long workweeks, lack of exercise and alcohol consumption are also a factor. There are significant benefits to improving the choices that we make in order to have a healthier and longer life. Here are just a few healthy lifestyle changes to consider: Exercise Regular physical activity can help prevent and manage preventable diseases such as heart disease, high blood pressure, and diabetes. Lower rates of cancers, stroke, and depression have all been linked to regular physical activity. Lack of time is an often used excuse for lack of physical activity, but physical activity can easily be incorporated into your day by taking the stairs instead of the elevator, going for a walk during break times, and skipping drive thru windows.

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3 Reasons to Join GiftCard Partners at Employer Healthcare and Benefits Congress 2015

We are only two short weeks away from the 7th Annual Employer Healthcare and Benefits Congress in Orlando. On the fence about coming? Haven’t booked your flights yet? Need a better rationale for your boss? Look no further. Here are our top three reasons to attend EHBC 2015:

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Corporate Wellness ROI: Time For a Shift

According to a new Business Insurance webinar, corporate wellness ROI is becoming a passé metric. ROI? How is that possible, you might ask? ROI is the critical metric. It’s how we back things up and prove their worth to executives, finance departments and our managers. However, with situations like corporate wellness programs creating a unique challenge to prove tangible corporate wellness ROI, a new metric Value on Investment or VOI is taking its place. 64% of corporate wellness administrators measure their program with VOI, while only 28% use ROI. While this is only from an isolated sample, it is indicative of a turn in the tide. Measuring value, including metrics like employee participation percentages and behavior changes in aggregate, still provide objective metrics that can prove the worth of the program without providing unreliable or altogether unprovable metrics. One major component of VOI that any employer can use is absenteeism. Measurably reduced absenteeism is what VOI is all about. A component directly related to your organization’s corporate wellness program providing measurable positive results on your employees’ day to day operations and continuity is the definition and practical use for VOI. Is your organization measuring VOI? It might be time to start.

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Boston Market Rebranding & #LogOutLookUp

The Boston Market rebranding campaign, “All Good,” kicked off back in June. If you're looking for signs of the rebranding on their menu it may be harder to see. The campaign stands up for the simple goodness of families and friends, connecting over real food, carefully prepared, affordable, and without compromise.

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