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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Incorporate Employee Wellness and Engagement in 2 Ways

Employee wellness and engagement are hot topics in HR departments across the country. How to keep healthcare costs low and how to keep employees happy, engaged and long tenured are at the forefront of Human Resources challenges. Here are two ways to incorporate employee wellness and engagement into your program or workplace to strengthen participation across teams and hierarchies.

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40 Healthy Snacks at Work

Staying healthy at work isn’t always easy. With anywhere from 8-10 hours in the office, healthy snacks at work are a must to keep employees energized and focused. So what are the best healthy snacks for the office? SnackNation reached out to 40 health experts, from nutritionists to dietitians, and asked them “What are your favorite healthy snacks to keep at the office (or wherever you work) and why?"

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Non-Cash Rewards are Key to Long-Term Sales

Imagine offering merchandise or a gift card instead of a standard $10 off incentive to drive sales. Changing your discount structure in such a way may seem crazy but new research from Ifeelgoods may have you thinking differently. The research revealed that, if given a cash-based offer or a non-cash reward, consumers carried more brand equity and purchase intent than when retailers put more cash back in consumers’ pockets. The study revealed that non-cash incentives had diverse positive correlations with consumers including:

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3 Perks to Having a Virtual Office

Work has become a thing people do, and less a place where employees go. Work-life balance is disappearing due to our constantly connected society. So how can you keep employees happy, keep stress low and maximize engagement? Believe it or not, a virtual office environment might be the best solution. Here are three unique advantages to running your organization from virtual offices.

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2015 Holiday Gift Card Strategy

The holiday shopping season is already here and we thought it would be helpful to show how to incorporate gift cards, the most popular gift for both consumers and B2B organizations, into your holiday strategy. Here are 3 ways to incorporate gift cards into your holiday program.

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