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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

7th Annual Employer Healthcare & Benefits Congress

The GiftCard Partners team is still buzzing about everything we learned at the
7th Annual Employer Healthcare & Benefits Congress. Thousands of professionals, from HR executives, brokers, insurance companies, service providers and more showed up to get insight into all aspects of the changing healthcare landscape through forums, sessions and speakers. It was our goal to get a better understanding of the priority level (if any) being placed on corporate wellness programs and the level of engagement that was being seen within them. Wellness programs are a huge topic and have been for quite a few years but it's important to understand what exactly makes them successful. Here are our 3 takeaways from the show (from a corporate wellness point of view).

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CVS's Tobacco-Free Anniversary: 10 Years of Healthier Communities

This year marks the 10th anniversary of CVS's decision to stop selling tobacco products, a bold move that transformed the company's role in public health. When CVS first made the decision in 2014 to remove tobacco from its 7,800 stores, the move was seen as controversial by some but groundbreaking by others. Since then, CVS has evolved from a retail pharmacy chain to a healthcare leader, and its commitment to public health has been underscored by significant research and industry recognition.

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AutoZone Brand Loyalty: Put the Customer First

Putting customers first and instilling AutoZone brand loyalty has always been a motto for the automotive retailer and distributor. During the company’s recent fourth-quarter earnings conference call, AutoZone CEO William Rhodes said,

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Innovations in Healthcare Delivery

Nearly every nation in the world is working to improve their healthcare delivery systems. The United States, in particular, has the most expensive healthcare system in the world with health status indicators that are only average in comparison with less costly health systems of other countries. Chronic illnesses and aging populations have placed a substantial burden on the US healthcare system. Nearly three-quarters of Americans over 65 suffer from chronic illnesses and half of them have more than 1 chronic illness.

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The Science of Corporate Wellness

Science is objective. You can’t argue with it. That’s why it’s a great way to run your corporate wellness program. Using science as backing for your program allows employees to accept a healthy lifestyle not just as what their employer recommends but also what their doctors recommend as well. Here are three ways to use the science of corporate wellness:

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