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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Value-Based Employee Rewards


The latest innovation in employee rewards is linking the rewards with company values to create “Value-Based Employee Rewards.” The key to this new reward theory is to create a mutually beneficial rewards system. When value-based rewards are implemented, employees need to embody company values, which is the initial goal of the HR program in the first place. The company wins by having employees on message, employees win by receiving spot rewards like gift cards, or even an extra few hours off. Here are three tips to implement value-based rewards at your office:

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7 Questions to Ask About Wellness Program Privacy

More and more employers are using wellness programs as a solution to rising health costs and even more are expecting to launch wellness programs in the coming year. But is our privacy at risk? Wellness program privacy is a hot topic and, with the slow development and implementation of standards to keep information confidential, it's no surprise. Wellness program data collected by employers is released to wellness providers and this non-confidential data could be abused for workplace discrimination, credit screenings, and even unwanted marketing. As more employers grasp wellness, they are pressuring employees to give unfamiliar 3rd party companies detailed data about one of the most sensitive parts of their lives. In many wellness programs simply taking the health risk assessment could mean you are waiving your privacy rights. So, what are the best questions we should ask our employers to help retain our wellness program privacy and keep our sensitive information secure?

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3 Ways to Make Your Office Healthier

Employee health and wellness is important. We know why it’s important, but we often don’t spend enough time talking about how we can make employee health and wellness a part of our office environment. It’s important to understand what easy steps you can take to make your office healthier. It doesn’t need to be complicated, but it does need to give employees what they need to be successful in their healthy pursuit.

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The CVS/pharmacy October eNewsletter is Out!

Top stories from the CVS/pharmacy October eNewsletter!

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While the change of seasons brings us relief from the summer heat, we also start to see an increase in illness. October is the start of flu season, and on average, your employees will lose almost 3 days of work from the flu. Each flu season results in approximately $7 billion in lost productivity.

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Money2020, world's largest event on payments

 

Money20/20 is the largest global event focused on payments and financial services innovation for connected commerce at the intersection of mobile, retail, marketing services, data and technology. 

Schedule time to meet!

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A better way to buy gift cards in bulk

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