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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Whole Foods 'Values Matter' Brand Campaign

2016 is looking to be a huge year for the organic foods industry. And as the world's leader in natural and organic foods, Whole Foods Market is no exception. The organic foods giant is rethinking its business model and revamping its brand to stay competitive with a slew of new competitors. Whole Foods ended 2015 with over $15 billion in sales, and their growing competition can likely be attributed to their own success. Whole Foods Market CEO, John Mackey recently commented,

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3 Tips to Make Incentives Work More Efficiently

Employee incentives are a proven way to motivate employees, increase productivity and retention, as well as align your organizational goals with employee goals. However, do you know how efficient your incentive program is? It may be working, but not as well as it could. With a fresh new year, now is a great time to take stock of your employee incentive program and find ways to make incentives work better. Roy Saunderson shared 10 tips with Incentive Magazine on how to make incentives work better, here are our top 3 tips:

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Expanding Wellness: Employee Financial Wellness

As employee wellness becomes the rule and not the exception there’s an opportunity to have your program rise above the rest. Expanding wellness programs past just medical health and focusing on other aspects of employees’ lives, such as employee financial wellness, that can affect their health through stress and other factors can create a more holistic wellness picture. Financial education is a component that continues to enhance employee wellness programs across the country. Finances are a common stressor for employees regardless of their age or station and providing financial education and planning to employees can actually make employees healthier.

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2015 Gift Card Sales Reach $130 Billion

2015 gift card sales in the U.S. reach $130 billion, a 6% increase over 2014.

2015 gift cards sales are just the beginning as gift card sales are predicted to reach $160 billion by 2018. E-gifting had the largest increase, rising to 26% in 2015, representing $7.1 billion in volume. E-gifting is also expected to support the overall payment industry growth. Long-term prospects for e-gifting remain promising as more payment services become mainstream and plastic cards make the switch to digital.

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GiftCard Partners Named 2015 "Best and Brightest Companies to Work For"

Awarded by the National Association for Business Resources

Wellesley, MA (PRWEB) December 31, 2015 - GiftCard Partners (GCP) has announced that for the third consecutive year, they have been named one of the nation's "Best and Brightest Companies to Work For™” by the National Association for Business Resources.

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