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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Expanding Wellness: Employee Financial Wellness

As employee wellness becomes the rule and not the exception there’s an opportunity to have your program rise above the rest. Expanding wellness programs past just medical health and focusing on other aspects of employees’ lives, such as employee financial wellness, that can affect their health through stress and other factors can create a more holistic wellness picture. Financial education is a component that continues to enhance employee wellness programs across the country. Finances are a common stressor for employees regardless of their age or station and providing financial education and planning to employees can actually make employees healthier.

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2015 Gift Card Sales Reach $130 Billion

2015 gift card sales in the U.S. reach $130 billion, a 6% increase over 2014.

2015 gift cards sales are just the beginning as gift card sales are predicted to reach $160 billion by 2018. E-gifting had the largest increase, rising to 26% in 2015, representing $7.1 billion in volume. E-gifting is also expected to support the overall payment industry growth. Long-term prospects for e-gifting remain promising as more payment services become mainstream and plastic cards make the switch to digital.

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GiftCard Partners Named 2015 "Best and Brightest Companies to Work For"

Awarded by the National Association for Business Resources

Wellesley, MA (PRWEB) December 31, 2015 - GiftCard Partners (GCP) has announced that for the third consecutive year, they have been named one of the nation's "Best and Brightest Companies to Work For™” by the National Association for Business Resources.

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Incentives Improve Workplace Performance

Genesis Associates, a British-based recruiting firm focusing in the sales, engineering, and creative sectors, recently surveyed employees to try to determine exactly how important incentives were in the workplace. Their findings were astounding. 85% of responding workers indicated that they do their
best work when an incentive is involved. That’s not just better work, or they work harder, that is their best. Don’t you want their best all the time? This survey adds to the proof that incentives are no longer an option but a necessity to maintaining a positive work environment. Of those surveyed, 73% indicated that their work atmosphere was good or very good during an incentive period. So what do you give employees to properly incentivize them? The survey also went into the incentive itself. They saw:

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7 Employee Recognition Ideas Worth Using

Great employee recognition ideas can really help your company grow. Companies with a solid employee recognition strategy have stronger employee engagement, decreased turnover, and higher productivity. Making your employees feel valued and respected is the right way to start your employee recognition plan.

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