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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Customer Loyalty Programs for Millennials

Millennials play a major role in the way retailers and merchants now look at the loyalty game. With technology constantly evolving and Millennial consumers, aged 18-34, on the brink of every change, those same retailers and merchants have to be right there with them. A recent study from Excentus, The Road to Rewards: What Drives Millennial Loyalty? states,

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Are Employee Rewards Benefits or Bonuses?

A new study from the Reward & Employee Benefits Association indicates that employee engagement is considered a top strategic priority for 2016 (35.6% of respondents indicated this as number 1).

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Consumer Payment Choice, Mobile on the Rise

Recently PYMNTS.com put out its 2015 U.S Consumer Payment Choice Study which takes a look at the state of mobile purchases in the U.S. What Sarah Hartman, a Senior Director of Payment Solutions at TSYS, and Karen Webster, PYMNTS.com CEO MPD, found is very important to the rewards and loyalty industry.

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Workplace Wellness Infographic

Workplace wellness is a $6 billion industry. In today's age of technology, millions of American employees are sitting at their desks for hours on end. Behaviors like these have led to a growing rate of chronic diseases like obesity, high blood pressure, stress, exhaustion, and absenteeism, just to name a few. Implementing workplace wellness programs has become a vital piece in both maintaining and improving employee health. The Society for Human Resource Management (commonly known as SHRM) released a 2015 Employee Benefits Report that discussed the uphill trend in implementing workplace wellness programs, addressing preventable and chronic disease programs in particular. RAND Corporation also released a brief on wellness programs, titled  "Do Workplace Wellness Programs Save Employers Money." It took a closer look at the two most common components of a wellness program:

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Smoking at Work: Not What it Used to Be

Smoking at work is not what it used to be. In the days of Don Draper, it was something everyone did, all the time, whether they were at work or home. Now, it's difficult to find a restaurant that even has a smoking section. According to a recent SHRM study that addresses smoking at work, employers have smoking cessation programs on their minds. According to the survey, 47% of responding employers restrict their employees smoking in some way during working hours.

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