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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Why Cash Rewards Don’t Motivate

We talked before about the shift in reward and incentive programs. Employers must now take into account that each workplace is usually comprised of 3 different generations, Baby Boomers, Generation X, and Millennials. Each of these generations defines a “valuable reward” in different ways. This shift in rewarding now involves turning away from the idea of general cash rewards and taking a more personalized approach to the individuals you are trying to motivate or reward.

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All Payments Expo 2016: Two Weeks Away!

In just two weeks, the Hyatt Regency in New Orleans, LA will be filled with hundreds of companies who will gather to discuss the latest trends in the payments industry at the All Payments Expo 2016. GiftCard Partners will be there taking part in the discussion, and we are hoping you will be there too! Over 80 speakers will be featured at this year's APEX, including: Erin Wood, Director Card Programmer, from SubwayDan Springer, President, from Great Lakes Scrip CenterMatt Davies, CEO, from Powerhouse BrandsSarah Quinlan, SVP, from
MasterCard...and many, many more!

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Invest in Effective Employee Wellness

As we dive into 2016 more employers are focused on expanding their wellness programs. Towers Watson Staying@Work survey indicates that 75% of organizations plan to increase or significantly increase employee wellness initiatives over the next three years. But as those programs expand and change, now may be the time to re-evaluate your efforts before making any more investments.

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Happy National Employee Appreciation Day!

Today is National Employee Appreciation Day. Did you know that? If you missed it you’re not alone. In a day and age where employee appreciation is paramount to workplace environment and culture, how can we not know about this seemingly important day? Here’s a quick FAQ guide to ensure you show employee appreciation appropriately all year round.

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Gift Card Trends 2015: Year in Review

2015 was a huge year for gift cards. For the first time, gift card sales reached $130 billion, while e-gifting rose 26% and represented $7.1 billion in volume. Here are some of the other gift card trends the industry experienced in 2015 from The Gift Card Network.

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