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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Motivating Millennials With Gift Cards

Gift cards are becoming an increasingly popular choice for motivating Millennials (we recently wrote about their preference for e-gifting) and according to a report from the NPD Group and UPenn's Wharton School, gift cards are quite popular with the 18 to 34-year-old crowd. The report studies consumer behavior in the retail industry and how the landscape is changing with new technology. The study looked at retail trends across the generations: Baby Boomers, Generation X, and Millennials.

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How to Jumpstart Your Wellness Program

Do you want to start a wellness program at your organization but don’t know where to start? Maybe you’ve heard about all of the potential benefits, but don’t know if your employees will adopt the program. If so, here are a few simple tips to jumpstart your wellness program.
 

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Celebrate National Nutrition Month with Healthy Gift Cards

March is National Nutrition Month®, a yearly initiative from the Academy of Nutrition and Dietetics that encourages people to make informed food choices and build healthy eating habits. This year, the theme is "Beyond the Table," focusing on the different ways and places people eat, such as at home, school, work, or events. It also addresses the impact of our food choices on the environment, including how we produce, transport, and prepare our foods.

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Motivate Employees to Get Active Using Rewards in Workplace Wellness

Workplace wellness programs come in many shapes and sizes. Some focus on mitigating long-term health risks like smoking or obesity, while others address immediate health problems, or chronic conditions like heart disease or diabetes. Whatever components your program focuses on, motivating behavioral change or encouraging involvement can be difficult, especially when it comes to physical activity or exercise. This is typically where the rewards aspect comes into play. Using rewards in workplace wellness is a powerful tool, if utilized correctly. A new study done at the Perelman School of Medicine at the University of Pennsylvania, finds that the fear of losing rewards (in this case money) works better to motivate employees to get more physically active than having the opportunity to win it.

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Hi-Tech Wellness Encouraging Employee Participation

As employee wellness programs increase in popularity, hi-tech wellness can help employers engage employees in their programs and keeps programs light and fun. The range of ways to incorporate technology into wellness programs is growing. Between apps, wearables, and dashboards, hi-tech wellness is becoming a tool to drive wellness program success for employers and employees alike. Here are three ways that hi-tech wellness can work for you.

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