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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

The CVS/pharmacy® Wellness Newsletter: February Edition


Top stories from the February CVS/pharmacy® Wellness 
Newsletter!

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 Wellness programs continue to evolve into 2016, challenging employers to keep things fresh. This edition of the CVS/pharmacy® Wellness Newsletter focuses on using rewards and incentives to encourage healthy behavioral changes, resources on how to maintain engagement and secure long-term program success, CVS news and more.  Read below for more on what this edition has to offer.

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Digital Gift Card Growth in B2B: 3 Trends to Consider

The only thing constant in the B2B gift card market is that it’s constantly evolving. This can leave retailers scrambling to keep up with the flow and not get left behind. One such evolution is digital gift card growth in the B2B market. Retailers are taking a closer look at the effect this growth in digital has on the bottom line of their B2B gift card program.

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4 Tips to Boost Employee Engagement

Employee engagement is a number one priority for HR departments as we get further into 2016. Based on a 2014 SHRM survey, employees rated 
engagement levels at work a 3.6 out of 5. So how do you boost employee engagement rates? Here are four tips from PC Magazine on how to perfect your program, and boost employee engagement this year:

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All Payments Expo 2016 is Almost Here

In just 5 short weeks the 11th annual All Payments Expo 2016 (APEX) will take place on March 21-23 at the Hyatt Regency in New Orleans, LA.  GiftCard Partners will once again be attending this event and we look forward to seeing new and returning faces at the expo. By collecting the brightest minds and leading talents in retail, payments, and technology, we will learn from today's innovators, build tomorrow's businesses, and chart the future for consumer-centric commerce.

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Smartphones Drive Retail Sales

In the tenth edition of Forrester Research’s “State of Online Retailing” report, we learned something profound about how our shopping has evolved. For the first time, smartphones drive retail sales, surpassing computers and tablets in online shopping dollars. Not only have tablets fallen off as a sales driver, but they have also found a new, innovative home in a different corner of the retail cycle.

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