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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

5 Things To Know About The Cheesecake Factory

Cheesecake is a beloved dessert around the world. While many assume the sweet treat originated in New York, it actually dates back 4,000 years to ancient Greece. The popularity of this dessert serves quite well for The Cheesecake Factory. Their dessert-forward menu boasts more than 30 variations of cheesecake in nearly 200 locations across 5 countries. Since its’ establishment in 1978, The Cheesecake Factory has had a certain reputation as a dessert hot spot, but there is a lot about the history, origins, and other quirky secrets about the national restaurant chain you may not know. Here are five of our favorite revelations about The Cheesecake Factory:

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Employee Travel Rewards Gain Popularity and Value

Employee travel rewards are common and have been since the days of service crystals and 5- year pins. But the way they are being applied in today’s employee reward environment is changing and evolving. Here are three ways employee travel rewards are changing and can be used to maximize effectiveness.

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APEX 2016: Recapping the Event

We've been back for slightly over a week and we still can't help but discuss all the exciting information we learned at this year's All Payments Expo (APEX 2016). Between one-on-one meetings, keynote speakers, and roundtable discussions, the payments industry is more robust than ever before.

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3 Common Employee Recognition Mistakes to Avoid

A lack of recognition at work can severely impact employee satisfaction and retention. Luckily, an effective company recognition program can promote loyalty, boost motivation, and increase productivity.

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AutoZone Gift Cards For Spring

With the weather getting warmer and gas prices on the decline, more people are thinking about their vehicles. This has AutoZone gearing up for the spring selling season in a big way. In anticipation of their busiest season yet, AutoZone is hiring
10,000 additional employees through April. The leading retailer and distributor of automotive replacement parts and accessories in the United States has shown incredible growth and stability, especially since their recent rebranding and increase in the number of mega-hubs. With over 5,100 locations, AutoZone has also pledged to hire more than 20,000 transitioning service members and military veterans by 2020.  Since last year, more than 4,600 current and prior U.S. Military Service Members have already been hired.  AutoZone continues to secure its long-time place in the automotive replacement parts market. With most American adults both needing to own and maintain a vehicle as well as the deep affinity many consumers have for fixing and enhancing their own vehicles, AutoZone is the perfect destination for everyone.

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