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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Types of Wellness Programs: A Brief Guide

Employee wellness programs are becoming an increasingly important part of employee benefits packages. Knowing the different types of wellness programs in the market can help your HR staff have a better understanding of what your unique workforce needs are and how to best market the program to your employees. Having the optional benefit of a wellness program may not be at the top of a candidates list when deciding on what organization they want to work for, but providing a well organized, well-marketed program can help your organization stand out as one that values the health and well-being of their employees. Here are three of the most prevalent types of wellness programs.

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Writing an Employee Recognition Letter

Employee recognition has become a worthwhile investment. A 2015 report from employee recognition provider, Globoforce, indicated that 81% of companies now offer some type of formal recognition program. Recognition comes in many shapes and sizes and can vary depending on the individual, the situation, and the budget. But no matter what form recognition takes, it’s important that it’s thoughtful and valued by the recipient. Writing an employee recognition letter is an excellent way to show employees that time and effort were taken. It gives you the opportunity to specifically identify what goal was met or the hard work an individual or team put into a particular project or task. Writing an employee recognition letter can also be a substitute for instances when

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Shifts in Corporate Wellness

 At the end of last year, the Global Wellness Institute (GWI), held their annual Global Wellness Summit in Mexico City. GWI went into the summit showcasing their goal of providing an education foundation that focuses on informing both the public and private sectors about preventative health & wellness. At this year’s summit, GWI identified what they see as the top 10 future shifts in corporate wellness. Here are the shifts in corporate wellness they found most critical to corporate wellness programs:

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5 Things To Know About The Cheesecake Factory

Cheesecake is a beloved dessert around the world. While many assume the sweet treat originated in New York, it actually dates back 4,000 years to ancient Greece. The popularity of this dessert serves quite well for The Cheesecake Factory. Their dessert-forward menu boasts more than 30 variations of cheesecake in nearly 200 locations across 5 countries. Since its’ establishment in 1978, The Cheesecake Factory has had a certain reputation as a dessert hot spot, but there is a lot about the history, origins, and other quirky secrets about the national restaurant chain you may not know. Here are five of our favorite revelations about The Cheesecake Factory:

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Employee Travel Rewards Gain Popularity and Value

Employee travel rewards are common and have been since the days of service crystals and 5- year pins. But the way they are being applied in today’s employee reward environment is changing and evolving. Here are three ways employee travel rewards are changing and can be used to maximize effectiveness.

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