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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

U.S. Workers and Wellness Initiatives

According to a new poll of 617 full-time workers by
Flex+Strategy Group and Work+Life Fit, about half of all U.S. workers take part in some kind of wellness initiative, while about a third of all workers participate in some kind of employer-sponsored initiative. So if half of employees are doing some kind of exercise, and a third are doing it with work, what’s everyone else up to?

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3 Tips for Effective Employee Recognition

Whether we know it or not we are living in a professional environment where there is an effective employee recognition gap. That means employees don’t feel recognized and it's an employers responsibility to work on closing that gap. According to a survey commissioned by
recognition company OGO, 82% of employed Americans feel that their superiors are not recognizing them for their contributions. That lack of recognition can take a toll, not only on morale and productivity, but ultimately the overall productivity of the employee, their team, and the organization.

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3 Facts About Employee Wellness Programs

Employee wellness programs are becoming an increasingly integral part of employee benefits plans and incentive programs. There are a lot of factors to consider when deciding if an employee wellness program is going to work for your staff, but here are three simple facts about employee wellness programs to help you begin your evaluation.

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The History of National Nurses Week

Each year National Nurses Week kicks off on May 6, Nurses Day. The week commences on May 12th on the birthday of Florence Nightingale, the founder of modern nursing. The theme for National Nurses Week 2016 is “Culture of Safety: It Starts With YOU”.  This year's theme honors the contributions nurses make every day to the safety and collaboration in healthcare.

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Incentives in Corporate Wellness Survey

While the number of wellness programs continues to grow, we can’t help but wonder which incentives in corporate wellness are truly motivating employees to participate in programs and, most importantly, to stay well. There is still so much to learn about what works best in wellness and we are quickly learning that there is no one-size fits all motivator and motivation can be both
intrinsic and
extrinsic.

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