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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

GiftCard Partners Wins 2016 When Work Works Award

FOR IMMEDIATE RELEASE:

GIFTCARD PARTNERS, INC. RECOGNIZED FOR EXEMPLARY WORKPLACE PRACTICES

Receives prestigious When Work Works Award

Wellesley, MA (May, 24, 2016) – GiftCard Partners, Inc. has been honored with a 2016 When Work Works Award for its use of effective workplace strategies to increase business and employee success.

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A Brief Guide to Employee Advocacy

Employee advocacy can be a powerful tool in building employee trust, investing in the company, and also helping to recruit talent and spread positive word-of-mouth about your organization and its products. However, employee advocacy needs to fit your staff, your company, and your objectives for a program to have the desired affects. Here are three components to help when deciding if employee advocacy is right for your organization:

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Finalized Privacy Rules for Employer Wellness Programs

Two new federal privacy rules for employer wellness programs were recently issued. The rules outline how employer-based wellness programs must handle the health information they request and receive from employees and their spouses. These rules come into place as growing concerns for employee privacy have been surrounding wellness programs.

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Internal Factors Lead to Organizational Growth Issues

Organizational growth issues exist in some form at almost every company. There can often be a “chicken or the egg” mentality between two opposing factors that often lead to a scramble instead of a steady positive growth curve. Most companies blame this on external factors like funding, the market, or even a competitor move. However,
new research from Bain & Company shows that most organizational growth issues actually stem from within the organization. According to the survey of 400 executives:

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Gift Card Insights: Gift Card Usage Grows

Over 3,300 U.S. consumers over the age of 18 were surveyed for this year’s
Consumer Insights Study from
First Data. The Consumer Insights study provides a comprehensive gift card insights on consumer usage. This year’s study shows how vital gift card programs are to a retailer’s marketing strategy. The popularity of online shopping and usage of mobile wallets have been embraced by consumers, as the desire grows for faster and more personalized shopping experiences.

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