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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

3 Ways Loyal Employees Make Your Business Better

Loyal Employees are important for a number of reasons. It’s always better to have happy people working for the health of your business. Having loyal employees makes your business better and stronger over the long term. Here are three ways employee loyalty can actually improve your business.

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Engaging Employees with Safety Incentives

Employee safety and wellness are fast becoming a top priority for organizations. In a given year, companies spend over $170 billion in costs associated with occupational injuries and illnesses. To reduce these costs, and to keep employees engaged and healthy, you need a successful safety incentives program, but that will not create itself. Employees do not just see a safety program and buy in 100% for an indefinite amount of time. Employees need to be incentivized to engage in the programs that you are putting out there for their, and your, benefit.

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The Evolution of Gift Cards

It all started with paper gift certificates. These certificates were given to employees, customers, and partners for meeting goals, recognition on a job well-done, or just as a simple thank you. Gift certificates were often mailed and could take weeks to reach their recipients.

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Expanding the Scope of Employee Wellness

The scope of employee wellness has more or less stayed the same over the last five years since wellness programs have gained popularity. Employee wellness has always been focused on physical health, biometrics and insurance premium discounting.

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Positive Outcomes of Employee Recognition

We discuss how to implement employee recognition and employee rewards on this blog, but we don’t always discuss why we should spend time and resources on these employee programs. Today, that changes. Here are three positive outcomes of employee recognition that you could (and should) enjoy the perks of when you properly execute an employee recognition program within your organization. These aren’t just our opinion, they have actually been observed by companies who have successfully implemented employee programming.

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