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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

3 Ways to Avoid Pitfalls of Corporate Wellness Programs

Avoiding Pitfalls of Corporate Wellness Programs is a goal of every program. In order to make your program as successful as possible, here are three common issues that are easy to avoid if you know what to look for.

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Scrip Fundraising Programs: What Are They & How Do They Work?

Scrip fundraising programs offer a unique, year-round solution for organizations to generate much-needed funds. While they were once primarily used by churches and schools, scrip programs are now expanding to other nonprofits, sports teams, and community groups. By leveraging the power of everyday purchases, these programs create a win-win scenario for families and organizations alike.

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HR Initiatives and Employee Engagement

According to the new #HRWins study done by George LaRocque, employee engagement is a top priority for HR departments. But when it comes to Finance dedicating dollars, core HR initiatives like professional development and learning and training initiatives still garner more budget than engagement initiatives.

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365 by Whole Foods Embodies Millennial Mindset

The new concept store, 365 by Whole Foods, seeks to provide a grocery store with the Whole Foods quality, at a lower price point, in a smaller package for the simpler, less involved shopper. Sound like someone you know? Maybe a millennial? You’ve got it. 365 by Whole Foods isn’t just cheaper, but there are other overarching components that prove that it embodies the millennial mindset on a larger scale.

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CVS Health: By The Numbers

When CVS Health made the bold decision to remove tobacco from store shelves, everyone wondered how the decision would affect overall sales. Well in 2015, CVS Health racked up over $153 billion in total sales and is expected to surpass $181 billion this year. This represents double-digit growth, which is impressive for a company as large as CVS health.

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