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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Internal Factors Lead to Organizational Growth Issues

Organizational growth issues exist in some form at almost every company. There can often be a “chicken or the egg” mentality between two opposing factors that often lead to a scramble instead of a steady positive growth curve. Most companies blame this on external factors like funding, the market, or even a competitor move. However,
new research from Bain & Company shows that most organizational growth issues actually stem from within the organization. According to the survey of 400 executives:

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Gift Card Insights: Gift Card Usage Grows

Over 3,300 U.S. consumers over the age of 18 were surveyed for this year’s
Consumer Insights Study from
First Data. The Consumer Insights study provides a comprehensive gift card insights on consumer usage. This year’s study shows how vital gift card programs are to a retailer’s marketing strategy. The popularity of online shopping and usage of mobile wallets have been embraced by consumers, as the desire grows for faster and more personalized shopping experiences.

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U.S. Workers and Wellness Initiatives

According to a new poll of 617 full-time workers by
Flex+Strategy Group and Work+Life Fit, about half of all U.S. workers take part in some kind of wellness initiative, while about a third of all workers participate in some kind of employer-sponsored initiative. So if half of employees are doing some kind of exercise, and a third are doing it with work, what’s everyone else up to?

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3 Tips for Effective Employee Recognition

Whether we know it or not we are living in a professional environment where there is an effective employee recognition gap. That means employees don’t feel recognized and it's an employers responsibility to work on closing that gap. According to a survey commissioned by
recognition company OGO, 82% of employed Americans feel that their superiors are not recognizing them for their contributions. That lack of recognition can take a toll, not only on morale and productivity, but ultimately the overall productivity of the employee, their team, and the organization.

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3 Facts About Employee Wellness Programs

Employee wellness programs are becoming an increasingly integral part of employee benefits plans and incentive programs. There are a lot of factors to consider when deciding if an employee wellness program is going to work for your staff, but here are three simple facts about employee wellness programs to help you begin your evaluation.

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