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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Free Webinar: Making Dollars & Sense Out of Wellness Incentives

On Thursday, Aug. 4, four industry experts engaged in a candid discussion about the wellness incentive market. With four out of five employers offering wellness programs with the expectation of reducing health plan costs, there is a lot of pressure on the industry. However, if wellness incentives are not well executed, the return on investment benefits for employers will not be recognized. So who can you turn to for guidance through an evolving industry? Meet the panelists:

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The Future of Corporate Wellness Programs

Corporate wellness programs have been around for a while, in fact, approximately 76% of companies have implemented a corporate wellness program or resource. But like most new ideas, there comes a point where things evolve, and that time for corporate wellness programs is now. Take a look at how corporate wellness has already changed what the future holds for wellness and how it could effect to your program.

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How to Motivate Your Sales Team with Gift Card Rewards

Motivating your sales team is an essential component of your organization’s overall success. A highly motivated sales team is more engaged, experiences lower levels of absenteeism, and is better equipped to acquire and maintain loyal clients. However, motivation isn’t a one-size-fits-all approach; it requires a combination of recognition and appreciation tailored to the unique preferences of each salesperson.

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3 Tips for Creating a Successful Multi-Generational Workplace

As we progress into a multi-generational workplace, young employees entering the workforce for the first time are now working with and collaborating on projects with people old enough to be their parents. This creates a dynamic working relationship and an active set of workplace challenges.

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As E-Gift Card Purchases Increase, Risk Does Too

E-Gift Cards are great and we aren't the only ones who think so: e-gift card purchases to continue to increase every year. They fit directly into consumer’s busy life and our culture of having everything at our fingertips. E-gift cards are the picture of convenience and ease and are continually being integrated into mobile wallets and apps on cell phones. Retailers are even creating online malls for consumers to do all their shopping from the comfort of their own home.

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