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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

Expanding the Scope of Employee Wellness

The scope of employee wellness has more or less stayed the same over the last five years since wellness programs have gained popularity. Employee wellness has always been focused on physical health, biometrics and insurance premium discounting.

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Positive Outcomes of Employee Recognition

We discuss how to implement employee recognition and employee rewards on this blog, but we don’t always discuss why we should spend time and resources on these employee programs. Today, that changes. Here are three positive outcomes of employee recognition that you could (and should) enjoy the perks of when you properly execute an employee recognition program within your organization. These aren’t just our opinion, they have actually been observed by companies who have successfully implemented employee programming.

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GiftCard Partners Wins 2016 When Work Works Award

FOR IMMEDIATE RELEASE:

GIFTCARD PARTNERS, INC. RECOGNIZED FOR EXEMPLARY WORKPLACE PRACTICES

Receives prestigious When Work Works Award

Wellesley, MA (May, 24, 2016) – GiftCard Partners, Inc. has been honored with a 2016 When Work Works Award for its use of effective workplace strategies to increase business and employee success.

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A Brief Guide to Employee Advocacy

Employee advocacy can be a powerful tool in building employee trust, investing in the company, and also helping to recruit talent and spread positive word-of-mouth about your organization and its products. However, employee advocacy needs to fit your staff, your company, and your objectives for a program to have the desired affects. Here are three components to help when deciding if employee advocacy is right for your organization:

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Finalized Privacy Rules for Employer Wellness Programs

Two new federal privacy rules for employer wellness programs were recently issued. The rules outline how employer-based wellness programs must handle the health information they request and receive from employees and their spouses. These rules come into place as growing concerns for employee privacy have been surrounding wellness programs.

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