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Deborah Merkin

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Deborah Merkin, CEO and Founder of GiftCard Partners™, Inc. and Engage2Reward™ LLC, brings two decades of experience to the forefront of the gift card industry. Armed with a BS from University of Massachusetts Amherst and an MBA from Babson College, Deborah's career spans technology startups and corporate giants, including AT&T Capital and Staples. A pioneer in establishing and shaping lucrative new distribution channels, Deborah’s expertise grew through consultancy roles with Linens’N Things and CVS®. This journey marked her entrance into the gift card and incentives industry and ultimately laid the foundation for the conception of GiftCard Partners. A Certified Women Owned Business, GiftCard Partners was founded in 2005 and has received the prestigious Best and Brightest Company to Work For® Award for 10 years nationally. With a focus on assertiveness and balanced steadiness, Deborah continues to drive innovation and growth in the dynamic world of gift cards. Beyond her professional success, Deborah is deeply involved in community service, recently joining the board of JBBBS.org and previously serving on the board of JFSMW.org for 5 years.
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Recent Posts

3 Tips for Creating a Successful Multi-Generational Workplace

As we progress into a multi-generational workplace, young employees entering the workforce for the first time are now working with and collaborating on projects with people old enough to be their parents. This creates a dynamic working relationship and an active set of workplace challenges.

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As E-Gift Card Purchases Increase, Risk Does Too

E-Gift Cards are great and we aren't the only ones who think so: e-gift card purchases to continue to increase every year. They fit directly into consumer’s busy life and our culture of having everything at our fingertips. E-gift cards are the picture of convenience and ease and are continually being integrated into mobile wallets and apps on cell phones. Retailers are even creating online malls for consumers to do all their shopping from the comfort of their own home.

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3 Ways to Avoid Pitfalls of Corporate Wellness Programs

Avoiding Pitfalls of Corporate Wellness Programs is a goal of every program. In order to make your program as successful as possible, here are three common issues that are easy to avoid if you know what to look for.

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Scrip Fundraising Programs: A Brief Guide


Scrip fundraising programs are an interesting way churches and schools would raise much-needed funds for various programs they offer. Instead of traditional fundraisers like bake sales and auctions, that may only provide benefit once a year, scrip gives the power to raise funds all year long. But scrip fundraising programs aren’t just for churches and schools anymore.

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HR Initiatives and Employee Engagement

According to the new #HRWins study done by George LaRocque, employee engagement is a top priority for HR departments. But when it comes to Finance dedicating dollars, core HR initiatives like professional development and learning and training initiatives still garner more budget than engagement initiatives.

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